TRNDS 2024
Welcome to Eventbrite’s annual trend forecasting guide, revealing what’s new and next for live events in the year ahead. Discover what attendees are saying — what they love, what they’re craving, what they’re missing.
Plus, learn how event organisers are innovating and optimising their event lineups for 2024.
Discover exclusive data and insights to stay ahead of the curve
We surveyed event organisers and attendees from across the globe, conducted in-depth interviews, and analysed internal Eventbrite ticketing data to uncover seven emerging event trends to keep on your radar in 2024.
Here are some of the top trends we discovered, find more
here
Year of Adventure
It’s official: eventgoers are yearning for a Year of Adventure. They want to try new things, explore new places, meet new people – and maybe even have a new romance. Immersive and experiential experiences are so hot right now, too.
60%
24%
14%
of 21- to 35-year-olds
-
Year of Adventure
-
Year of Comfort
-
Year of Chill
Back to nature
Attendees are keen to go green in 2024. Our survey revealed that 75% of respondents (and 78% of 21- to 35-year-olds) feel positively towards events that allow them to connect with or immerse themselves in nature. While this can include nature runs, foraging and wellbeing events, don’t forget there are plenty of opportunities for unexpected nature-based activities, too.
The VIP Treatment
The rising cost of living means 2024 will have its challenges. But with live event spending still a high priority for the majority of consumers, event organisers have to offer something extra special to attract people to their events.
+18%
MAKE 2024 ALL YOURS
Photograph attribution:
1. Holi-Hai / Festival of Colors / New Orleans, LA
2. Popscene / Rickshaw Stop / San Francisco, CA
3. Garden for the Environment / Beginning Beekeeping / San Francisco, CA