Launch Your Event in a Month: Lesson 5 – Developing Your Value Proposition

Once you’ve decided on an event name, date and location that works for your event, what next?

You need to find a value proposition that will resonate with your target audience and help to attract support and buzz.

In today’s lesson, PR expert and ‘the Ultimate Door Opener’ Amanda Ruiz walks you through the next step in launching your event: coming up with a clear, simple and short value proposition that is easy to understand and helps you spread your message far and wide. You can also grab Amanda’s 7 step event PR plan of action from her blog.

Enjoy!

Missed the first lessons? Start from the beginning of our series on how to start an event in a month.