Video: Event Industry Trends and the Future of Events

Last week we hosted a panel debate with etc.venues, Mash Media and BrightBull to discuss the findings of the event industry Pulse Report and the future of events.

The panellists included:

• Alastair Stewart, Managing Director of etc.venues
• Paul Colston, Managing Editor at Mash Media
• Ricardo Molina, Co-Founder and Director of BrightBull
• Mark Walker, Head of Content Marketing (and author of the Pulse Report) at Eventbrite

The panel was recorded, and we have the highlights available for you to view here.

If you’d like to skip ahead to specific questions, here are the main sections.

0:00 How can the event’s industry better embrace a digital world?

7.32 How can we make better use of data as an industry?

13:52 Making hybrid events work

17:18 Getting email marketing right (and what else works)

24:38 How can we improve attendance rates at free events?

32:44 How can we attract and keep the right talent to work in the events industry?

Questions or comments? Keep the conversation on Twitter by using the hashtag #PulseReport.