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Advanced PR Skills Training

Media Friendly

Monday, November 12, 2012 at 10:00 AM - Tuesday, November 13, 2012 at 5:00 PM (WET)

Advanced PR Skills Training

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Two day course Ended £790.00 £0.00 £158.00
Two delegate discount rate Ended £745.00 £0.00 £149.00

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Event Details


This two day training event day is designed specifically for PR Professionals, Marketing Executives and Communication Leads, who wish to improve and enhance their Press Release Writing Skills as well as develop an understanding of crisis driven media and build techniques needed to plan and implement successful PR campaigns.

The training will be tailored to your own organisation so it will be highly relevant. We give you plenty of tips and ideas that will work for your specific organisation. We will spend a lot of time helping you develop a strategy, planning a campaign and working with the media.

This is a two day course but please contact us if you are only interest in one of the days and we can make special arrangements.

If you have any questions or would like to know more about this course please contact usand we will be happy to discuss this or any other media training needs.


  • PR Professionals
  • Marketing Executives
  • Communication Leads

Key Objectives

  • How to develop a PR plan.
  • Assessing the needs of a campaign.
  • Working out objectives.
  • Developing a strategy.
  • Actioning the plan — ie conducting a successful programme.
  • Measuring results.

Day One Agenda

The morning session covers all aspects of press release writing.
We help you write press releases which are effective, eye catching, actually tell a story, get the top line right and force journalists to take notice.
The afternoon deals with Crisis Driven Media, from a communications perspective.
We will look at the types of Crisis that could affect you. We will give you a crisis framework, with universal techniques which can be used in any crisis.
You leave with a structure and set of tools to deal successfully with any future crisis media issues.

Day Two Agenda

Day two concentrates on planning and implementing successful PR Campaigns.
We will give you a structured plan on how to do this, as well as enthuse you with some original ideas for exciting PR campaigns.
We start from project stage, taking into account your existing PR status and reputation as well as what you want to achieve from your programme.

Please visit our web site to find out more about Media Friendly Ltd and our media training courses.

Have questions about Advanced PR Skills Training? Contact Media Friendly

When & Where

Cedar House
Glade Road
SL7 1DQ Buckinghamshire
United Kingdom

Monday, November 12, 2012 at 10:00 AM - Tuesday, November 13, 2012 at 5:00 PM (WET)

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Media Friendly

Media Friendly is one of the UK and Europe’s most respected Communications, Media Training and PR companies and was founded in 1998 by Andrew Carapiet and Moya Fillmore.

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