Advanced social media for businesses

Learn how to create high-quality content and build vibrant online communities around your brand

This comprehensive course will teach you how to create a strong social media presence for your brand. Led by marketing professional Ed Goodman, it covers the key things you need to know to make the most of three key platforms – Twitter, Facebook and Google Analytics – in order to achieve fantastic results for your business.

During the course, you’ll learn everything from how to build vibrant online communities to how to promote your business through Facebook and Twitter advertising. Plus, you’ll learn how to use Google Analytics to measure the impact of your work, as well as how to target advertising to engage with new followers. You’ll leave the course with an arsenal of techniques that will help you to create and analyse content – no matter how big, small or niche your business.

Content

• Establishing a realistic social media strategy for your business
• Researching your audience – and your competition
• Developing creative marketing content and going viral
• Using paid advertising to reach a wider audience – including Facebook ads
• The latest Twitter features – including group direct messages
• An introduction to Google Analytics – and what can it do for your business
• How to measure website visits from your social media channels
• Using Google URL builder for ads and campaigns
• The basics of location and postcard targeting
• Q&A and discussion

PLEASE NOTE: This is an advanced-level course - attendees are expected to have a working understanding of the major social platforms, including Twitter and Facebook. For a more introductory course, please see our Beginner’s guide to social media for businesses

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Tutor profile

Ed Goodman is a start-up coach and a social media trainer for SocialB. He has a real passion for mentoring and training start-ups and small businesses to help achieve their business goals – over 10,000 have benefited from Ed’s knowledge to date. He is also the co-author of New Business: Next Steps, a guide to managing, marketing and growing small businesses. Find Ed on Twitter here.

Full course and returns information on the Masterclasses website