Advanced social media marketing for brands

Learn about the latest trends on Facebook, Instagram and Twitter – and how you can use them to promote your business

Learn how to take your social media to the next level at this informative evening course. In the space of just three hours, digital marketing experts Tom Szekeres and Jemima Garthwaite will explain the latest trends on Facebook, Instagram and Twitter – and offer invaluable advice on how to maximise the impact of your feed.

The course kicks off with a recap of how social media has evolved in recent years. Then, you’ll learn how to effectively market your brand in today’s social landscape, enabling you to drive engagement and conversions. During the evening, you’ll learn how to use visuals, animations and video within your marketing. Plus, you’ll receive advice on how to run truly captivating social advertising campaigns. Book your place now and let our enthusiastic tutors show you how to stay ahead of the curve and achieve your business goals.

Course content

• The key things you need to know about Facebook, Twitter and Instagram in 2015
• How to ensure your social media marketing is up-to-date
• Advice on running an effective social advertising campaign
• Tips on creating sales-driving posts on social media
• How to use animations, visuals and video
• Mobile social – and how to run everything from your phone
• Practical tips on how to create captivating social animations
• Best practice for using messaging apps
• Using paid Facebook advertising to reach a wider audience
• Analytics – how to measure the impact of your campaigns
• Q&A

This course is for you if…

• You’re an entrepreneur who wants to learn how to build your brand through social media marketing
• You’re a marketer looking to update your knowledge and skills
• You use social media as part of your job and want an update on the latest trends

Please note: This is not a beginner’s-level course. Attendees should have some working knowledge of one or more of the following social media platforms: Facebook, Twitter and Instagram.

What to bring

• Attendees are invited to bring along a smartphone with Facebook, Twitter and Instagram already setup – but this is not essential

Tutor profiless

Jemima Garthwaite and Tom Szekeres are the founders of This Here, a creative agency producing award-winning social campaigns for brands including Barbour and Travelzoo, as well as a range of startups. They’ve delivered talks at venues including Google Campus, Shoreditch House and the BBC, and run Click to Update, a quarterly roundup of all that’s happened in social and digital.

Full course and returns information on the Masterclasses website