AmbITion Scotland Getting Digital Roadshow South (Edinburgh)
Date: 10th June 2010
Location: Main Lecture Theatre, Chrystal McMillan Building, 15a George Square, Edinburgh University (Walking directions from Waverley Station)
Time: 9:15am - 5.30pm
Live online evencast: 9.40am - 12.30pm - Sign up for a ticket above.
We would like to invite you to a day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations as you think about artistic practice, organisational and audience development and business models in our digital age.
Gain practical experience of the Web 2.0 environment with hands-on sessions to inspire and provoke creative thinking on how to integrate Web 2.0 into your organisation. The Roadshow will showcase some of the most exciting models via talks, masterclasses and practical immersive sessions, and show you how to use them to their full potential.
The day will feature keynote speaker, Bill Thompson, Freelance Writer and Consultant; case studies from Katy Beale, Social Media Consultant; and Martin Reynolds and Faith Liddell, Festivals Edinburgh. Plus workshops in Intellectual Property from Intellectual Assets Centre; Digital Video from New Media Scotland; Hands-on Online Promotion with Inner Ear; and Introduction to Webcasting by Envirodigital. For the full days agenda, take a look at the PDF below.
This event is free and is open to all arts organisations and individuals interested in digital development who wish to attend.
The morning keynote and case studies will be eventcast live on the web 9.40am - 12.30pm. Please register to attend in-person or online.
Download Getting Digital Roadshow South (Edinburgh) agenda, speaker biographies and links PDF
The phrase Web 2.0 is being increasingly used, but often with little understanding of what it means. Web 2.0 offers genuine interactivity. It’s a two-way process that enables us to build communities, engage in dialogue and enrich experiences. This can include websites, YouTube, MySpace, Second Life, Facebook, mobile technologies among many others. This is not about grafting a token ‘digital’ strand to our activity, it's about changing the way we do things, as our audiences are. The good news is it doesn't need to be difficult, or expensive.
9.15 Registration, refreshments and networking
9.40 Get Thinking! Welcome from Chair: Ros Lamont, The Audience Business (TAB)
9.45 Introduction to AmbITion Scotland - Hannah Rudman
10.00 Keynote: Bill Thompson, Freelance Writer and Consultant
11.15 Case Study 1: Katy Beale, Social Media Consultant
11.45 Case Study 2: Martin Reynolds and Faith Liddell, Festivals Edinburgh
12.10 Q & A.
12.30 What's your AmbITion? Small group discussion sharing best practice, questions, pitfalls, inspiration and lessons learned.
1.00 Lunch and networking
Get Immersed! Workshops and Seminars from the AmbITion team
4 x one hour workshops run in parallel and then repeated (see below for workshop/seminar choice). You will be able to attend 2 workshops.
2.00 – 3.00 Session 1 Get Immersed! Workshops and Seminars
3.20 – 4.20 Session 2 Get Immersed! Workshops and Seminars
4:30 Summary and open mic for discussion
5.00 Close & Networking
Workshop 1. Hands-on Online Promotion
How to use free online tools to help you market your organisation effectively online through social media. Use digital media tools to communicate your message through social networks. Spread the word, increase awareness and reach new audiences.
Digital media production and promotion company Inner Ear
(the people behind the UK's longest running internet radio station, Radio Magnetic), demonstrate a selection of effective tools and platforms available to arts organisations that can be used for audience, business and artistic development.
In this hour long introduction to marketing the arts using social media, Inner Ear will guide you through a series of practical examples of how to use blogs, services like Issuu, YouTube and Flickr as well as platforms such as Facebook and Twitter with reference to RSS, tags and embeddable media. At the end of the seminar you will be given access to a Delicious feed and step-by-step guide with many links to useful references and further information.
For the workshop you will require: sign-up to the AmbITion Scotland online network (you will implement examples of these free tools during the workshop); a Wi-Fi enabled laptop; or mobile phone capable of internet access. Sign-up at http://getambition.ning.com
so you can develop your skills on your own page on the network.
30 people maximum per session.
Workshop 2. Intellectual Property
Intellectual Asset Centre & a local lawyer will give an overview of the intellectual property (IP) issues around digital content and some of the solutions. Intellectual property advice from people who know that content and live experience is the business of the arts. http://www.ia-centre.org
45 people maximum per session.
Workshop 3. Digital Video for Beginners
If you’ve ever wanted to create digital video, this is the workshop for you. New Media Scotland, a national development agency for new media practice, will give insight into what content might exist in your organisation, and how you might capture and disseminate it! http://www.mediascot.org
25 people maximum per session.
Workshop 4. Introduction to Webcasting
Envirodigital will reveal the basics and the benefits of webcasting, as well as how organisations are using it, from
basic to broadcast quality level systems. We’ll explore why people use webcasting, which content might work well,
and what the impacts are on a live event. Bring along your laptop if you have one with you, and expect to be
broadcast live over the internet! http://envirodigital.com
40 people maximum per session.