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An introduction to building a startup

Escape the City - The Escape School

Saturday, March 9, 2013 from 9:00 AM to 6:00 PM (GMT)

London, United Kingdom

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Ticket Ended £150.00 £0.00

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What past students have said


“This was a really engaging, intellectually stimulating day! Probably one of the best “holidays” I’ve taken from work.”


 “Just emailing to say thank you very much for yesterday. I found it really useful and feel like I can progress better with my idea because of it.”


“Personally - I am very glad I attended. I think surrounding yourself
with like-minded people is the way forward and I plan on going to as
many similar events as possible.”


“Covered all the bases in one day. I expect I’ll be referring back to what I took away for months, if not years to come.”


“A great day. Just hanging out with you guys makes things feel possible.”


“The best step to escape starts here! Go beyond the fear…”


“An excellent introduction in the basics of how to start your own business and effectively escape.”


“A great opportunity to keep the momentum going as I prepare for my escape and make it irreversible – in a positive way!”

An introduction to building a startup.
Workbook preview here:

This is an intensive full-day course packed full of practical advice on starting a business when you have little entrepreneurial experience.

As well the individual day you will have access to an online classroom where you will be invited to introduce yourself to the other students and do a broad range of pre-work and reading. This means that the day itself can focus on interaction and conversation rather than the more passive sit-and-learn.

We're really excited about bringing a group of enterpreneurially-minded people together - especially at the early stages of the startup journey (which are often the most exciting and scary). On the evening after the course we will invite you  to a social event so you can get to connect further with your fellow attendees.

 Why should you come on this course?

  • You don’t want to waste your time and money developing a business idea that doesn’t work
  • You want to your head around the common pitfalls and useful tips before you start
  • You are at the beginning of your entrepreneurial journey and want to up your knowledge
  • You don't want to figure everything out the hard way - by yourself at the kitchen table
  • You want to learn from industry figures and entrepreneurs with demonstrated experience
  • You want to meet a group of likeminded people at a similar stage in the process
  • You want to be given reading and exercises from the leading startup thought leaders
  • You want to sort the sense from the noise and develop your startup with more focus



Workbook preview here:

This course will be facilitated by Escape the City Education Producer Adele Barlow.

Adele co-founded her own social enterprise out of university, has worked in startups for 5 years and has taught at General Assembly and guest-lectured at Media Design School. She is writing a book called The Lean Graduate - about entrepreneurial careers.


Idea Generation:

How do I develop and test viable business ideas?

Finance & Funding: 

What are the different ways to fund a business?

Strategy & Metrics: 

How do I set a strong strategy and measure progress against it?

Accounting & Legals:

What accounting and legal issues do I need to worry about?

21st Century Marketing:

How do I successfully market at my target demographic?

Sales, Sales, Sales:

How do I get my first 10 paying clients?

Team & Partners:

How do I find the right business partner?

Tech & IT Systems:

How do I get online when I don't code?


A word from Rob and Dom...

Hi there, 

This is the course we wish we had taken three years ago when we escaped from management consulting to start Escape the City. We’ve spent a lot of time figuring things out for ourselves that we really could have learnt quite easily given the right opportunity. We have developed this course to help the next wave of corporate escapees stand a greater chance of building a successful startup and not having to return to their jobs! 

We hope you decide to join us.

All the best,

Dom and Rob

Escape the City Co-Founders

This is for those wanting to start a scalable business. If you're interested in building a smaller, one-person business or a lifestyle business, check out our Lifestyle Startup courses: here and here.

Have questions about An introduction to building a startup? Contact Escape the City - The Escape School

When & Where

The Hub Westminster
1st floor New Zealand House
80 Haymarket

United Kingdom

Saturday, March 9, 2013 from 9:00 AM to 6:00 PM (GMT)

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Escape the City - The Escape School

The Escape School is Escape the City's events arm.

We put on courses, events and meetups aimed at educating and empowering corporate professionals for alternative career paths, entrepreneurialism and adventure.

There is so much rubbish career and startup advice out there. So many unhelpful myths. We are building the Escape School to teach what we wish we’d learnt back in 2009 when we were stuck… sitting glumly on the Tube wondering how on earth to get out. 

If Escape the City is a community that helps corporate professionals ‘do something different’ then the Escape School is where we engage closely with you (in the real world). It has been founded with one single objective: to help you grapple with that huge, scary, unmanageable yet exciting question: “What Next?"

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