ABOUT THE EVENT
IN 2013 WE BELIEVED THAT APP PROMOTION, AS A TOPIC, DESERVED ITS OWN DEDICATED EVENT. WE WERE RIGHT.
The inaugural App Promotion Summit took place in London on 11th July, 2013. The Summit was created to address the app industry’s greatest challenge – distribution and discovery – and covered all aspects of mobile app marketing, from App Store Optimization to Media Buying and App Discovery. Over 160 delegates attended in order to hear presentations from some of the world’s leading mobile app marketing experts. The event was a major success and garnered excellent feedback from attendees.
We then decided to take App Promotion Summit on the road. Berlin, a city at the forefront of mobile technology developments globally, and widely considered Europe’s tech capital, was the ideal location for the next event.
App Promotion Summit Berlin 2013 was held at the prestigious Hotel Adlon Kempinski in late November. It attracted over 200 key industry representatives, including experts from Amazon, Deloitte, Deutsche Telekom, DHL, Faber-Castell, Grand Cru, LOVOO, Microsoft, mytaxi, Onefootball, PlayHaven, Rocket Fuel, Rocket Internet, SoundCloud, Viacom and Yandex. Attendees learned insider tips from the professionals and a selection of successful mobile app and game developers also shared their own recipes for success.
APS touched down in both London and Berlin again in 2014 and 2015; the expanded audiences featured senior representatives from Apple, Google, Facebook, Twitter, Wooga, Fiksu, HRS, SwiftKey, Avazu, trivago, Fyber, Priori Data, EyeEm, Skyscanner, OpenX, GameDuell, Zalando, Branch Metrics, TUI, Vungle, Penguin Books, Gamesys, AdColony, PayPal, TUNE, App Annie, Travel Republic, LEGO and Rovio.
We are delighted to be returning to Berlin in November. App Promotion Summit Berlin 2016 will once again bring developers, media companies, app studios and brands together with the mobile ad networks, cross promotion exchanges, software providers and agencies that can help them succeed in mobile app marketing.
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