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If you are NOT a University of the Arts London student, graduate or staff you need to purchase an Artsmart entry ticket separately.

Artsmart - Ask the experts [Friday]


Friday, June 29, 2012 from 11:00 AM to 4:00 PM (BST)

Artsmart - Ask the experts [Friday]

Ticket Information

Type End Quantity
11-12pm: Alison Coward, Bracket Ended Free  
12-1pm: Alison Coward, Bracket Ended Free  
11-12pm: Rachel Stanley, Blurb Ended Free  
12-1pm: Rachel Stanley, Blurb Ended Free  
11-12pm: Simon Pitkeathley, Camden Town Unlimited Ended Free  
12-1pm: Simon Pitkeathley, Camden Town Unlimited Ended Free  
11-12pm: Vance Crawley, HMRC Ended Free  
12-1pm: Vance Crawley, HMRC Ended Free  
2-3pm: Sarah Thelwall, mycake Ended Free  
3-4pm: Sarah Thelwall, mycake Ended Free  
2-3pm: Amity Roach, Etsy Ended Free  
3-4pm: Amity Roach, Etsy Ended Free  
2-3pm: Jason Wilary-Attew, John Lewis Ended Free  
3-4pm: Jason Wilary-Attew, John Lewis Ended Free  
2-3pm: Mathew Wilson, With Associates Ended Free  
3-4pm: Mathew Wilson, With Associates Ended Free  

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Event Details

To book, choose an expert you want to meet and select a time-slot to see them. You’ll meet with your chosen expert for 15 minutes during the hour that you choose, on a first-come first-served basis, which means you may need to wait a bit on the day.  Due to tight scheduling we can't guarantee that you will be seen during your chosen session, so please arrive early to avoid disappointment. 


Alison Coward, Bracket

Expert in:

  • Creative collaboration
  • Creative enterprise        
  • Project management and delivery - ideas to output and getting things done

Alison is an experienced creative business advisor, workshop leader and project manager. She has hands-on experience of developing programmes and initiatives which effectively promote development of business/enterprise skills in creative practitioners, including at her previous role managing the enterprise centre at University of the Arts London. Alison now runs Bracket, a company which helps creative businesses and freelancers to collaborate effectively on projects.

Rachel Stanley, Blurb


Expert in:             

  • Photography book publishing
  • Contemporary photography
  • Self-publishing

UK Relationship manager Rachel joined Blurb in 2010, bringing with her experience and in depth knowledge of contemporary photography. Graduating from Central Saint Martins, Rachel currently forms part of the Marketing team in the Blurb UK office, working on key marketing activities that draw on her creative experience such as partnerships with leading photographers and organisations like Magnum Photos, World Photography Organisation and Nikon. Rachel also founded Stanley Barker in 2010 - an imprint aimed at producing beautiful limited edition photography books. 


Simon Pitkeathley, Camden Town Unlimited

Expert in:             

  • Pop up shops 
  • Entrepreneurship
  • Business development 


Having run pop up shops and incubator hubs, as well as his own businesses for 20 years, CEO of Camden Town Unlimited Simon Pitkeathley is keen to offer help to young entrepreneurs. He has a background in banking and politics, and began his career as a musician. Earlier roles included Executive Director of the British Bankers' Association and consultancy work for various clients including JP Morgan, Citigroup and the Institute for Public Policy Research. Simon also has business interests in an online retail venture and a management development consultancy.

Vance Crawley, HMRC


Expert in:            

  • Registering your business with HMRC
  • National Insurance for self-employed
  • The tax return cycle
  • Payments to HMRC
  • Penalties

HMRC Tax Advisor Vance Crawley has worked for Her Majesty’s Revenue and Customs for the last 22 years and is currently based near the Olympic Site in Stratford East London. During his career he has worked in a variety of roles within the department gaining valuable experience and knowledge. For the last nine years, Vance has been part of HMRC’s Business Education team, whose role is to help you understand your tax responsibilities, and give you the confidence to get it right.

Sarah Thelwall, mycake

Expert in:

  • Financial management for business
  • Book keeping & benchmarking
  • Creative business development & strategy

Sarah has worked with a variety of creative small business’ and entrepreneurs, and believes that that the greatest difference she can make in the sector is to help make financial management easier, more intuitive and more visual. With that in mind she set up mycake - a combined book-keeping and benchmarking service. She is also a strategist and business development consultant who specialises in the Creative Industries. She has a particular interest in ensuring that folks match their business model to their personal business style and to the stage and structure of growth they intend.

Amity Roach, Etsy

Expert in:             

  • E-commerce
  • Starting a small creative business
  • Successful selling on Etsy

Amity Roach is the European Merchandising Lead at Etsy.com, the global marketplace for handmade and vintage goods. She curates shopping content for the public and press, specialising in European Etsy products. Amity started working with Etsy in 2010 as a blogger and then Community Manager, where she was responsible for guiding UK sellers on the site.
Prior to joining Etsy, Amity designed and made jewellery and had her own Etsy shop for four years.


Jason Wilary-Attew, John Lewis

Expert in:              

  • Buying process - focussed on Home product, but experience in beauty and gift
  • Routes to retail for  Product / Industrial / Furniture designers
  • Working in buying

Head of Buying Furniture Jason studied Product Design for his degree, and has been working in retail environments since 1995. Starting on the shop floor in Harrods, he quickly moved to become a Trainee Buyer at Homebase where he worked for 5 years. He moved to Woolworths as a Senior Buyer for another five years, developing and importing product. He then moved to Heals as a Senior Buyer for two years where he pursued his interest in interior products and furniture, before moving to John Lewis where he has moved up the ranks over the last 5 years to be head of Buying for the Furniture department. 

Mathew Wilson, With Associates

Expert in:

  • Website design, build & strategy
  • Web & digital technology
  • Business & the web

Producer and owner of With Associates Mathew has a background in graphic design & branding and lectures on the Global Business & Design Management BA at Regents College. Facilitates the sometimes hostile relationships between business strategy, design and technology, Mathew has a skill set that encompasses information architecture and user experience design, alongside classic project management and production.


Have questions about Artsmart - Ask the experts [Friday]? Contact Artsmart

When & Where

Room G03, Ground Floor - Artsmart
University of the Arts London
272 High Holborn
WC1V 7EY London
United Kingdom

Friday, June 29, 2012 from 11:00 AM to 4:00 PM (BST)

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Artsmart - Ask the experts [Friday]
London, United Kingdom Events Class
If you are NOT a University of the Arts London student, graduate or staff you need to purchase an Artsmart entry ticket separately.


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