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BEN networking: The Sales Chasm - growing sales of technology products

SCN: Science City Bristol Network

Thursday, June 10, 2010 from 6:00 PM to 9:00 PM (BST)

BEN networking: The Sales Chasm - growing sales of...

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BEN members & guests 60 Tickets Ended Free  

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Event Details

sales chasm

Geoffrey Moore's classic business book 'Crossing the Chasm' highlights the challenge of growing the sales of a technology product from the early to mainstream market.  After promising early sales, many tech businesses have major difficulties continuing sales growth - unless they fully recognise the 'sales chasm' and have the right strategy to cross it.

At this BEN event three highly experienced technology marketers describe their varied experiences and give recommendations.  They will also discuss whether the nature of this chasm has changed since the publication of the book nearly 20 years ago.

Speakers & Topics :
Introduction
  • David Sykes - Downham Hill Associates, formerly CEO of ProVision Communication Technologies, and Sales & Marketing Director, Motion Media
    *This presentation can be viewed here*
Have questions about BEN networking: The Sales Chasm - growing sales of technology products? Contact SCN: Science City Bristol Network

When & Where


The Science Learning Centre, AtBristol
Anchor Road
BS1 5LL Bristol
United Kingdom

Thursday, June 10, 2010 from 6:00 PM to 9:00 PM (BST)


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Organizer

SCN: Science City Bristol Network

SCN is the network for the technology business community. We run events that connect, inform and inspire.

We involve not just small and large science &  technology businesses but also the region's universities, government, business networks, investors, service providers and social enterprises.

SCN is an activity of the non-profit company Science City Bristol Ltd.

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