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BIC's Implementing Thema Training Course

Book Industry Communication

Tuesday, 4 October 2016 from 10:00 to 16:00 (BST)

BIC's Implementing Thema Training Course

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
BIC Members
BIC members only. Travel and accommodation costs are not included in the ticket price. Invoice available on request – contact Alaina-Marie (alaina-marie@bic.org.uk) for further information.
1d 18h 2m £305.00 £16.25 £64.25
Friends of BIC
For BIC Non-Members, who are members of any of the following organisations: ALPSP, BA, BookMachine, CILIP, EDItEUR, NAG, PA, PLS, PR Licensing, Publishing Scotland. Travel and accommodation costs are not included in the ticket price. Invoice available on request – contact Alaina-Marie (alaina-marie@bic.org.uk) for further information.
1d 18h 2m £355.00 £18.75 £74.75
IPG members are eligible for a 20% discount on the BIC Non-Member ticket price - email alaina-marie@bic.org.uk for further information. Please note: travel and accommodation costs are not included in the ticket price. Invoice available on request – contact Alaina-Marie (alaina-marie@bic.org.uk) for further information.
1d 18h 2m £405.00 £20.08 £85.02

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Event Details

Implementing Thema Training Course


This course is aimed at anyone with an interest in book product data quality in general, and book subject classification in particular. Whatever your background, whether from an Editorial, Marketing or Systems perspective, this course is relevant to individuals from all professional disciplines within the trade.

Prior to the course, trainees will be contacted to enquire whether they have any specific areas of concern / interest. Although each respective course can be tailored to its attendees to a certain degree, the overall content is as follows:

This course provides an introduction to Thema – the international subject classification scheme for the global book trade – explaining the need for such a scheme; its origins, development and uptake; its benefits across the trade; and the key differences (and similarities) between the BIC scheme and Thema. Specifically, the course guides trainees through the processes involved in implementing Thema in their systems and product records, and in managing the migration from BIC (the current UK standard) to Thema (its international replacement). 

The course explains how the Thema codes are used and interpreted throughout the supply chain. While not a detailed, comprehensive training session in Thema coding practice, the course will include some guidance on best practice in Thema application, in the context of demonstrating how accurate Thema subject classification is essential for effective search and discovery in-store and online.


To read the course outline click here.

Please note: travel and accommodation costs are not included in the ticket price.



Howard Willows, Nielsen


Howard is Senior Manager of Data Development at Nielsen Book and has been driving the development of Thema, the international subject classification scheme for the global book trade, from its inception in 2011, liaising with key industry players from Europe, North America and beyond. Thema was launched in 2013 and is already the primary scheme used in Germany, Norway and Sweden, with many other countries planning its phased introduction. Howard is Chair of the Thema International Steering Committee.

Howard has worked in the book trade since 1987, in the areas of bibliographic aggregation and library supply, in both the UK and Australia, and has been associated with the development of a number of industry standards during that time. He was primarily responsible for the initial release of the BIC Standard Subject Category scheme in 1996, and has been actively involved in the development of ONIX since 2002. He currently chairs the BIC UK ONIX National Group and the BIC UK Thema National Group.

At Nielsen Book, Howard has key responsibilities for all aspects of product data quality and the development of systems and processes in conformance with approved standards.

Read more about BIC's trainers here.



Faber Creative Spaces

Bloomsbury House

74-77 Great Russell Street




Located on the fourth floor of Faber. Each Faber Creative Space comes with excellent technical facilities, including WiFi and audio-visual equipment.The intimacy of the Academy Space, with its archive of reference, fiction and poetry books and decor that nods to Faber’s history, is perfect for creative meetings, training sessions and away days.

Faber Creative Spaces are accessible via excellent transport links and a lift to the fourth floor.



A password will be provided on the day to delegates.



All of BIC’s full day courses include refreshments and a full working lunch.



Tube/ Rail station:

Holborn, Tottenham Court Road, Russell Square

www.journeyplanner.tfl.gov.uk / www.nationalrail.co.uk



London City Airport – 9 miles, ca 20 min by car

Heathrow – 20miles, ca 30 min by car

Luton – 33 miles, ca 50 min by car

Stansted – 36 miles, ca 50 min by car

Gatwick – 32 miles, ca 60 min by car


Car parks:

Bloomsbury Square Carpark (approx 3 min walk)



Conquer Publishing Discoverability with BIC

BookMachine have teamed up with BIC to make sure that everyone who takes a BIC training course can be discovered quickly on BookMachine Connect. The courses are taught by experts in their field and teach all the core skills that those working in the publishing supply chain need to make a success of their careers. Find out more here: http://www.bic.org.uk/143/Conquer-Publishing-Discoverability-with-BIC/



Discounted rates apply to BIC members only.

Not sure if your organisation is a BIC member? Check our members list here.



  • Howard Willows

    Howard Willows


    Senior Manager, Data Development

Do you have questions about BIC's Implementing Thema Training Course? Contact Book Industry Communication

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When & Where

Faber Creative Spaces
Bloomsbury House
74-77 Great Russell Street
WC1B 3DA London
United Kingdom

Tuesday, 4 October 2016 from 10:00 to 16:00 (BST)

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Book Industry Communication

BIC is an independent organisation set up and sponsored by the Publishers Association, Booksellers Association, the Chartered Institute of Library and Information Professionals and the British Library to promote supply chain efficiency in all sectors of the book world through e-commerce and the application of best practice, standard processes and procedures. We have excellent relationships with all major standards bodies and we work closely with the Book Industry Study Group in the US.

BIC unites all sectors of the publishing industry, so whether you're a publisher, on-line retailer, "bricks & mortar" retailer, distributor, library (academic or public), wholesaler, digital partner, literary agent, conversion house, or any combination of these, we're here for you. We offer a "one stop shop" experience, impartial advice and support on anything & everything related to the Supply Chain (digital and/or physical) and we always love to hear from our members...and anyone who might like to become a member. Your feedback is invaluable to us.

We want to hear your ideas, what you're working on, what's challenging you right now, and what changes/developments/projects etc you think the industry might benefit from - so that we can work on your behalf to deliver solutions.

Finally, as an FYI: without neglecting the printed book world, BIC will now be focussing an increasing amount of its energy on work in the Digital Supply Chain.


Digital & Physical Supply Chain, EDI/e-commerce, Metadata optimisation, Training courses, Industry Accreditation Schemes, Product Identifiers/Bar codes/ISBNs etc..., ONIX, Bibliographic standards, RFID, BIC Codes, Web Services, Addressing industry needs, Best practice


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BIC's Implementing Thema Training Course
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