Birmingham Made Me in Milan Expo in Citta

Birmingham Made Me @ Milano is now a fully accredited exhibitor at the Milan Expo in Citta

BMM15 is an accredited partner promoting Birmingham and Midlands manufacturing and design excellence at the Milan Expo in Citta in collaboration with Birmingham City Council. A capsule BMM15 Expo will feature at this year's Milan Expo in Citta, including a Birmingham City University led delegation, sharing ideas and best practice with internationally renowned Italian brand-led businesses, including Alessi, collaborating with Politecnico di Milano and Italian parnters as we promote Idea Birmingham members goal for Birmingham to enjoy a world wide reputation as the Original Design City. If you wish to join us in Milan please contact don.dhaliwal@bcu.ac.uk

3rd June

1000-11.30

Presentation by and dialogue with John Mathers, CEO, Design Council, Urban Centre, Corso Vittorio Emanuele II, 11, 20122 Milano

1300-1530

Factory Visit, Alessi head office, Crusinallo

18:00

Joint reception facilitating introductions with brand-led companies, start-up entrepreneurs and high growth design-led businesses

18:00:
Welcome and Introduction: Beverley Nielsen, Director Corporate Affairs, Birmingham City University

18:10:
James Plant Designs, Next Generation Designs for Birmingham

18:20:
Birmingham and Milan Sister City relationship, Birmingham City Council Cabinet Member, TBC post City Council elections

18:30:
Consigliere di Milano business meetings

18:40:
Networking reception with light refreshments till 20:00

4th June Milan Reception, Urban Centre

10.00-12.00:
Factory visit, M&Z Rubinetterie, Arona

13.00:
Working Lunch

13:00-13.15:
Welcome and introductions, Dr Steve Harding, Head of Policy Development, Enterprise, Innovation and Business Engagement, Birmingham City University

13:15-15.00: ‎
Panel discussion with Birmingham-based manufacturers, chaired by Beverley Nielsen, Director Corporate Affairs, Birmingham City University

Birmingham Made Me – Redesigning Manufacturing in the UK Midlands – Beverley Nielsen

Birmingham Made Me 2015 Design Expo Capsule showcasing key Midlands brands including Jaguar Land Rover, AGA Rangemaster plc, Brooks England, Pashley Cycles, James Plant Design, and others.

14:45-15:00:
Questions and Answers

15:00-15:20:
Looking Backwards to Look Forwards: The role of innovative design for manufacturing in driving innovation – Dr Lawrence Green, Associate Dean, Faculty of Art, Design, Media, Birmingham City University, Exploring the impact of rapid prototyping in the manufacturing sector both today and in the future

15:20 -15:30:
Questions and answers

15:30 -15:45:
Break

15:45 -16:05:
DesignforEurope, examining design policy across Europe, today and in the future.

Case studies will be presented which illustrate how embedding design policy at a public, private and enterprise level help creativity to flourish. http://www.designcouncil.org.uk/projects/design-europe

16:05-16:10:
Questions and answers

16:10-16:40:
Design to drive innovation panel discussion, chaired by Dr Steve Harding, Birmingham City University With input from Beverley Nielsen, James Plant – furniture and product designer, Dr Lawrence Green, BCU

16:40-17:00:
Break

17:00-18:00:

Birmingham City University, Transforming the Region team, Don Dhaliwal, Alexa Torlo and Enterprise Europe Network, Jay Gohil, An opportunity for Birmingham and Milanese SMEs to network and exchange commercially relevant ideas.