Brand engagement is dead. Long live engaging brands
Wednesday, November 21, 2007 from 6:00 PM to 8:00 PM (GMT)
"Companies spend far too much time, effort and money on internal communication and attempting to engage employees with their brand. They would be better off instead working on the fundamentals of product/service quality and leading by example."
These are the controversial views that David Taylor, Managing Partner of the brandgym and author of 4 acclaimed branding books, will be sharing on 21st November, in what is set to be one of our most heated and thought-provoking sessions. It will be full of case examples including James Bond, Pret a Manger, The Geek Squad and British Airways.
Some of the key points will be:
- Why so much brand engagement is really "brandwashing"
- Why the product is king
- People will doubt what you say, but believe what you do
- What gets measured, gets done
Ticket price includes a copy of David's latest book, "Where's the Sausage?", that P&G's Rosin Donnelly, 2007 Marketer of the Year, has called "The 21st Century's answer to "Who Moved my Cheese?", a modern day parable of brand building".
David Taylor is one of the world's top 50 marketing thinkers alive today according to the CIM, and a Fellow of the Marketing Society. He is the Founder and Managing Partner of the brandgym, a network of brand coaches who help teams develop an inspiring vision and the action plans to turn this into growth. He has worked with many top companies such as T-Mobile, Unilever, Kraft, the BBC and SAB Miller.
David is the author of four highly acclaimed books on branding: Where's the Sausage?, the brandgym, Brand Stretch and Brand Vision. He also writes one of Europe's top 10 branding blogs at www.wheresthesausage.com. He has appeared as a branding expert on ITV's Tonight with Trevor McDonald and is a regular speaker at branding conferences. He has written articles for publications including The Guardian, Marketing, Market Leader, Brand Strategy and Marketing Business.
He began his career in brand management with Procter & Gamble before completing an MBA at INSEAD, France. He then started and successfully grew the Paris office of Added Value, Europe's leading marketing consultancy that is now part of WPP.
If you have any questions or queries about this event, please contact Sarah Robinson on 0771 787 8895