Brand Matters: marketing for smaller community groups and charities

This half day interactive session is aimed at small and medium sized voluntary and community groups. It will give delegates a clearer understanding of what marketing really means and how you can start to develop a simple marketing plan for your organisation. It is designed for people with little or no knowledge of marketing and has been developed to give you a simple framework to take away and implement in your organisation. We will only briefly touch on the role of social media and explain how to use it successfully. marketing.

The session will help you to understand:

Where you are now
Where you want to be
How you are going to get there
How you can measure your progress

You will learn:

The process of marketing planning
How to produce a basic marketing plan
Some useful tools to take away

The course will be delivered by Paul Chambers

The trainer: Paul Chambers, Dip M, MCIM, Chartered Marketer Paul has been practicing marketing for over 40 years and teaching it for 15 years. After working in the commercial sector building household brands like Bostik, Ronseal, and Hammerite paints, Paul spent 15 years working for charities in Cambridgeshire and as a Workforce Development trainer for Cambridgeshire County Council. Paul developed this course specifically for charities and small voluntary groups.

If you have any problems please contact us on 01223 464696 or email enquiries@cambridgecvs.org.uk

Please note by booking on this event you agree to abide by the CCVS cancellation policy