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Brunch Bytes - Gamification - Transforming Work into Play (Lancaster)

InfoLab21, Lancaster University

Thursday, May 26, 2011 from 10:00 AM to 1:00 PM (BST)

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Type Remaining End Quantity
Gamification 4 Tickets Ended Free  

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Event Details

This event is part of the Brunch Bytes programme of technical briefings, aimed at digital and creative companies across the Northwest. The series is running parallel at both Lancaster University's InfoLab21 and Daresbury Science and Innovation Campus. To view the entire programme go to:

Brunch Bytes

NB. To be eligible to attend this free event you should be from a northwest SME from the digital and creative sector. Priority will be given to Northwest based SMEs from the digital and creative sectors. Places can only be guaranteed to companies booked onto 3 or more briefings.

Gamification - Transforming Work into Play

Gamification is a term used to describe the adoption of game mechanics for non-game applications to encourage users to reflect upon current behavious and perhaps adopt new behaviours. The technique is often seen as a means of encouraging people to engage in activities which may be considered 'chores' or 'boring' and is also being touted to businesses as a means of manipulating consumer behaviour.

Dr. Paul Coulton will give an introduction into the topic and highlight its potential benefits and pitfalls as a means of engagement. Be among the first to adopt new approaches and embrace emerging technologies to stay ahead of this dynamic and fast paced industry. This workshop will give you insight into potential uses of gamification and gives you the opportunity to quiz an industry expert.


Why attend and what will you get out of it?

  • Consider how you might adopt gamification in your business
  • Uncover ways to exploit gamification in order to engage with the public
  • Become aware of market opoortunities within gamification
  • Hear about potential future uses of this technology
  • Quiz an industry expert on your areas of interest or concern

Dr. Paul Coulton


Paul Coulton has over 15 years' research experience in mobile and is Senior Lecturer at Lancaster University and leads the Mobile Experiences Group for the Nokia Innovation Network which is an elite group of 20 universities around the world selected by Nokia . Paul has published extensively in mobile both in terms of both academic papers was selected as one of 50 most talented mobile developers worldwide from a community of over 2 million to be a founding Nokia Champion in 2006 and was re-selected for this honor in 2007, 2008, 2009, and 2010. The main focus of his research surrounds innovative mobile experiences design with an emphasis on mobile entertainment in the form of games and play. Paul was the first academic invited to speak at the Mobile section of the Game Developers Conference and seen as a leading innovator in the field both within industry and academia. Paul’s long term relationship with Nokia has meant research projects encompass novel uses of the latest technologies such as RFID/NFC, cameras, GPS, 3-D accelerometers, and magnetometers in mobile phones and many of his projects have won a number of international awards for innovation.



10:00 - Registration and refreshments

10:30 - Gamification - Transforming Work into Play - Dr. Paul Coulton

11:30 - Q & A

12:00 - Lunch and networking

13:00 - Close

Please contact Carolyn Hayes c.hayes2@lancaster.ac.uk or 01524 510465 if you have any problems with registering.


ISTEP at InfoLab21
This event is supported by InfoLab21 as part of  ISTEP's regional events programme.


Support for BusinessISTEP is a project designed to indentify and support interactions between the North West’s Digital and Creative industries and InfoLab21’s Departments of Computing and Communication Systems, directly helping businesses to collaborate with the 270+ strong research community at InfoLab21.

ISTEP is delivered under the “Innovation, Advice and Guidance” product, part of the Government’s Solutions for Business portfolio, a highly targeted, publically funded suit of products and services offering solutions to real business needs.

More about ISTEP

Have questions about Brunch Bytes - Gamification - Transforming Work into Play (Lancaster)? Contact InfoLab21, Lancaster University
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When & Where

Lancaster University
LA1 4WA Lancaster
United Kingdom

Thursday, May 26, 2011 from 10:00 AM to 1:00 PM (BST)

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InfoLab21, Lancaster University

InfoLab21 is Lancaster University's world-class ICT Centre of Excellence.
It is a well equipped, high-tech environment providing ICT support for businesses, business incubation facilities, ICT education & training, and research & development.

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Brunch Bytes - Gamification - Transforming Work into Play (Lancaster)
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