Build Your Brand DNA
Tuesday, January 29, 2013 from 6:30 PM to 8:30 PM (GMT)
London, United Kingdom
Build Your Brand DNA
Susie Burdekin, drill
Tuesday 29 January, 6.30pm to 8.30pm
For people who have set up the company, registered the name and designed the logo but now need to take it to the next level and want to build a brand which really means something to your audience and gets people talking!
What is a brand DNA and how do you create one? What's your story? And why did you start the business? Identify brand truths and personality. Core beliefs and values (and why they're important). Pulling it all together. How to evolve it in the future?
This session focuses on how to:
- Create a brand with personality and that customers really want to engage with
- Develop a brand that gives people something to talk about
- Build a brand that has a real difference in the market
Susie Burdekin runs drill, a consulting and business coaching company for creatively-minded people and businesses. Prior to this she spent the past 13 years in digital marketing agencies working with some of the world's leading brands. Most recently she was the joint Director of Cherry London, responsible for setting up and running the business to become an award-winning, partnership marketing agency. She is also a qualified executive coach and mentors for the Prince's Trust.
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The Academy is a place to learn new skills, to share experiences, to connect with others, to discover opportunities. We run a programme of courses and speaker series and connect with experts, experienced entrepreneurs and academics to create a place where entrepreneurs can find information, guidance and contacts to help them start-up, grow, partner and plan for exit. The Academy is based at Hub Westminster - Superstudio for the New Economy. Come visit...