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Building a viable business

UCL Advances

Wednesday, February 13, 2013 from 9:00 AM to 5:00 PM (GMT)

Building a viable business

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Event Details

This intensive one-day programme looks at how to build a viable business, taking a practical look at the attendees' ventures. We will explore different ways to make money, considering both consumer and business-to-business strategies. We will also consider how to attract customers profitably, using online marketing techniques, and how best to price and distribute your offering.


With 15 years in marketing, business development and general management, Alex Guest brings his experience as a founder, employee and adviser to help start-ups grow.

When: 13th February 2013, from 9am to 5pm

Where: Rm 1.04, Engineering Front Building, Malet Place, Torrington Place, London, WC1E 6BT

UCL Advances will be providing catering so please email Anna at if you have any special requirements.

Have questions about Building a viable business? Contact UCL Advances

When & Where

Malet Place Eng 1.04
Gower Street
WC1E 6BT London
United Kingdom

Wednesday, February 13, 2013 from 9:00 AM to 5:00 PM (GMT)

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UCL Advances

UCL Advances, UCL's centre for entrepreneurship and business interaction, helps anyone who wants to learn about, start or grow a business. It’s primary role is to promote a culture of entrepreneurship on campus and engagement with entrepreneurs and small businesses beyond UCL’s boundaries. It works to support start-ups and small businesses across London by helping them to access the technical and business expertise of UCL’s staff and students through a series of programmes to help support ambitious young companies.


UCL Advances is affiliated with UCL Enterprise, which provides UCL’s structures for engaging with business for commercial and societal benefit.


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Building a viable business
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