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Building and maintaining an ethical brand

The Guardian

Wednesday, March 12, 2014 from 9:00 AM to 1:00 PM (GMT)

London, United Kingdom

Building and maintaining an ethical brand

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Delegate rate for small businesses (up to 250 employees) Ended £199.00 £12.59 £39.80
Delegate rate for large businesses (over 250 employees) Ended £399.00 £20.47 £79.80

Share Building and maintaining an ethical brand

Event Details

Sustainable Business Shorts - Building and maintaining an ethical brand

A series of short courses for sustainability professionals by sustainability professionals

 

Many brands have adopted cause marketing partners as a means of communicating a commitment to purpose beyond profit. Corporate social responsibilities reports might be filled with details, but is this enough to reach and engage today's savvier consumer?

What role do brands play in making the connection between a company's corporate responsibility agenda and reputation? We believe they play a pivotal role and this business short has been designed to reveal the what, why and how of building a sustainable brand.

Date

Wednesday 12 March 2014

Time

9am - 1pm

Venue

The Guardian, Kings Place

Prices

£399 for large companies (over 250 employees)*
£199 for small companies (under 250 employees), NGOs and public sector*

*Prices are subject to a booking fee and VAT

Contact

For more details email sustainablebusinessshorts@guardian.co.uk

About Sustainable Business Shorts

Sustainable Business Shorts are Guardian Sustainable Business' new series of short courses for sustainability professionals by sustainability professionals.

Sustainable Business Shorts combine advice and examples from the very best campaigns delivered by leading brands with hands on group exercises, facilitation and a little bit of fun.

Split into two sections the first, show & tell, brings you best practice on how to do it from those who have been there. We'll also get them to tell you what they've learned about how not to do it and what to do if it all goes wrong.

The second, experience & experiment, brings an expert practitioner to facilitate a workshop session where you get to simulate real life scenarios.

 

Have questions about Building and maintaining an ethical brand? Contact The Guardian

When & Where


Guardian News and Media, King's Place
90 York Way
N1 9AG London
United Kingdom

Wednesday, March 12, 2014 from 9:00 AM to 1:00 PM (GMT)


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