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General Assembly London

Business Design Fundamentals

General Assembly London

Wednesday, October 30, 2013 from 7:45 PM to 9:15 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.49
Early Bird Ended £25.00 £1.62
Regular Ticket Ended £30.00 £1.74

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Event Details


Business Design Essentials: From Ideas to Action


Wednesday, 30 October
7:45 – 9:15 pm



Knowing how to design a compelling business strategy is an essential skill for any creative leader. As businesses are ecological and evolve, adaptive business planning means gaining a healthy appetite for change and an aptitude for seizing opportunities. This session will take you step by step through four key ingredients for crafting a business using design methodologies to connect all of the moving parts. Learn the essentials for capturing your ideas, getting organised, collaborating creatively, and realising your vision. This is also a great opportunity to gain insights and feedback to help shape your future business.


  • Learn to visualise your business, validate your model, profile your customers and activate your plan
  • Understand the basics of business psychology and the roles and responsibilities for your team
  • Know how to build the right business culture that fosters innovation
  • Align your vision within a business and market context
  • Learn the four key ingredients to help you shape your business


Simply come equipped with an open mind and readiness to articulate your business or idea, why it's special, and why you are the right person for making it happen.


Jonas Altman Photo

Jonas Altman 
Social Fabric

Jonas Altman is Founder of Social Fabric, a London-based communications agency. He is an experienced strategist and marketer and has worked across several sectors to provide business and design strategy, develop new ventures, and facilitate organisational change. He has worked with leading clients including Sony Music and The Guardian and regularly advises a range of entrepreneurs and startups.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Business Design Fundamentals? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Wednesday, October 30, 2013 from 7:45 PM to 9:15 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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Business Design Fundamentals
London, United Kingdom Events Business

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