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Business Writing – 10 Week Training Course

London School of Publishing (LSP)

Tuesday, 4 October 2016 at 18:30 - Tuesday, 6 December 2016 at 20:30 (BST)

Business Writing – 10 Week Training Course

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission 18 Oct 2016 £600.00 £28.80

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Event Details

Our Writing for Business course focuses on communication skills that are vital in any industry – sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.

The course should appeal to newcomers to business writing, as well as to those wanting to improve upon their existing skills. The course is suitable for who wish to write in-house newsletters and corporate publications as well as for people who want to learn how to write effective press releases. The training will also focus on how to develop good relationships with the media and interviewing techniques, as well as working on specialist press releases that deal with crisis and risk within corporate environments.

"Marianne is an interesting and knowledgeable tutor. I would definitely recommend this course to anyone who has to write in their profession."

- Carolyn McKenzie, Executive Secretary to CEO, King Faisal Specialist Hospital & Research Centre

 

Course Content

Week 1: Getting the background

Discussion of what subjects/aims the group has in mind

Analysis of different types of business writing, from highly technical to lighter profiles, press releases to mission statements, reviews, diary pieces and news and current interest reports

Building confidence, assessing your skills, writing under pressure

How to get overall angles and ideas and spot timelines

Importance of being accurate, succinct and creative

TASK: WRITE SELF-PROFILE IN THIRD PERSON.

 

Week 2: Understanding the market and the reader

A study of a cross section of corporate publications

Reader profiles of various titles - WHY would they want to read it?

Different styles of writing

Who/what is the media/audience delivering to?

How to find out who they are

TASK: ANALYSIS OF READERS

 

Week 3: Getting down to research

Where to get more information/source facts/timelines

Do we rely too much on the Internet?

Finding the central idea and building on it

Useful tools: synopsis/summary from longer documents

Writing the first draft - planning the text

TASK: WRITE A SUMMARY

 

Week 4: Interviewing and archiving

Making sure you are clear what you want from an interviewee

Angling your questions and understanding the answers

How to encourage better quotes and dealing with difficult people.

Transcribing, organising notes, building an archive, info storage

Reworking existing material. Acquiring new angles: listening (radio), watching (TV)

TASK: INTERVIEW IN CLASS AND WRITE PROFILE

 

Week 5: Finding the 'direction' in Press Releases/Publicity/Marketing Text

Mission statements/ USPs/in-house newsletter/CEOs newsletter

Is it newsworthy? Recognising the story? Timely? A hook?

Have you enough substance to issue a new text?

Is it useful and relevant info about your organisation?

Brand awareness

TASK: WRITE A PRESS RELEASE

 

Week 6: Writing the document

Project managing a document

Structure and layout (building blocks)

Clarity and precise words - style and tone

Avoiding goobledeegook, fluff or fancy words

Boxes and sidebars, good quotes, strong headline/intro

TASK: WRITE A REVIEW ON A PRODUCT OR SERVICE

 

Week 7: Delivering press releases/publicity/marketing documents

Correct style - why would they want to read it? Main faults.

Relating to the journalist, making it easy for them

Delivery style and getting it placed, following up

Repurposing a document

How to adapt the tone and style of a text to suit another outlet

TASK: TALK THROUGH A FOLLOW-UP PHONECALL/EMAIL

 

Week 8:  Going Digital

Brevity, different style, writing for the web

Twitter/blogs/facebook - making them work for you

How to tighten up the first draft

Adding elements to widen the scope of your text

Importance of social media

TASK: CLASS DISCUSSION FOLLOWED BY WRITTEN EXERCISE

 

Week 9: Finalities

How to write a speech/presentation

Copyright, plagiarism, editing and proofreading

Dealing with journalists, pitching/negotiating

Business letters/emails, beginnings, endings, vocabulary

Risk management/complaint strategy, helpful words

TASK: EDIT CEO'S QUARTERLY LETTER TO STAFF

 

Week 10: Presenting yourself in a business-like manner

Writing a CV/resume/bio

Media training

How to do radio/tv interviews on your product/service

How to get people interested in your ideas, cold calling

Networking for future work

Places to find help with brand vision and business advice

TASK: MAKING A SHORT SPEECH/PRESENTATION

 

Resources - Training notes and exercises are provided

Award - Certificate in Writing for Business.  The award is based on successfully producing and delivering a 1,000/1,500 corporate report. The report must be submitted two weeks from completion of the course.

Tutor's comments - The course is essentially very realistic and contemporary. It is a relaxed class that covers a lot of ground and is designed to make your business corporate writing stand out in a crowd. It guides delegates on how to find and write vital information in the best style and deliver it to the correct reader. In class we write documents such as mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use. We also discuss, do interviews and test examples of writing styles among delegates.

 

*Please note: A marking fee of £50 is to be paid directly to the tutor at the end of the course, for the marking of the project.

Do you have questions about Business Writing – 10 Week Training Course? Contact London School of Publishing (LSP)

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When & Where


London School Of Publishing
69 Notting Hill Gate
W11 3JS London
United Kingdom

Tuesday, 4 October 2016 at 18:30 - Tuesday, 6 December 2016 at 20:30 (BST)


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Organiser

London School of Publishing (LSP)

The London School of Publishing (LSP) has been training delegates since 1984 and has established an excellent reputation for delivering skill-based courses for individuals attending our scheduled courses, as well as the tailor made corporate training courses. We offer a range of training that suits the needs of our delegates, whether it be day or evening training.

Our purpose is to provide delegates with a dynamic and practical training experience, reflecting key trends in publishing, such as e-books, self-publishing and developments in "agile" publishing.

Our recent expansion of courses and competencies reflects a change in direction, taking a broader view of publishing and training, central to which was the recognition that at the heart of all forms of publishing and self-expression was creativity. LSP's mission, therefore, was clear – to stimulate the creative capabilities and ensure courses. 

LSP undertook a strategic review to focus on five areas:

Editing: book editing, sub-editing, copy-editing
Digital: social media, Adobe, e-publishing, writing for the Web
Visual: picture research, infographics, art history
Literature: creative writing, poetry, the novella
Presenting: presenting skills, corporate presentations

 The pace of technological change is altering how we publish and communicate. Whether one is involved in traditional publishing, producing content for social media, writing a feature, a poem or developing an engaging infographic - the critical distinctive ingredient for success is creativity. Creativity remains a key defining capability.

In addition, outside of developments in traditional and digital publishing, LSP also aims to improve peoples' understanding and access to the Fine Arts, music and literature in an attempt to introduce them for the first time to these fascinating areas of creative expression or re-kindle interests.

Located in Notting Hill Gate and Kensington, LSP has an ideal central London location to deliver its courses. LSP courses are CPD approved, facilitating employment and promotion.

LSP DISCOUNTS:

Alumni Loyalty Scheme - 20% off any course fee* 

CODE: Alumni20%

Group Bookings - 20% off group bookings for 3 or more people*

CODE: Group20%

2 for 1 - bring a colleague, friend or family member for free* on the same course.

CODE:  2for1

Freelancers and Charities - 15% off any course fee*.

CODE: FCH15%

 *This offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.

 

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Business Writing – 10 Week Training Course
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