Our Writing for Business course focuses on communication skills that are vital in any industry – sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.
The course should appeal to newcomers to business writing, as well as to those wanting to improve upon their existing skills. The course is suitable for who wish to write in-house newsletters and corporate publications as well as for people who want to learn how to write effective press releases. The training will also focus on how to develop good relationships with the media and interviewing techniques, as well as working on specialist press releases that deal with crisis and risk within corporate environments.
"Marianne is an interesting and knowledgeable tutor. I would definitely recommend this course to anyone who has to write in their profession."
- Carolyn McKenzie, Executive Secretary to CEO, King Faisal Specialist Hospital & Research Centre
Discussion of what subjects/aims the group has in mind
Analysis of different types of business writing, from highly technical to lighter profiles, press releases to mission statements, reviews, diary pieces and news and current interest reports
Building confidence, assessing your skills, writing under pressure
How to get overall angles and ideas and spot timelines
Importance of being accurate, succinct and creative
TASK: WRITE SELF-PROFILE IN THIRD PERSON.
A study of a cross section of corporate publications
Reader profiles of various titles - WHY would they want to read it?
Different styles of writing
Who/what is the media/audience delivering to?
How to find out who they are
TASK: ANALYSIS OF READERS
Where to get more information/source facts/timelines
Do we rely too much on the Internet?
Finding the central idea and building on it
Useful tools: synopsis/summary from longer documents
Writing the first draft - planning the text
TASK: WRITE A SUMMARY
Making sure you are clear what you want from an interviewee
Angling your questions and understanding the answers
How to encourage better quotes and dealing with difficult people.
Transcribing, organising notes, building an archive, info storage
Reworking existing material. Acquiring new angles: listening (radio), watching (TV)
TASK: INTERVIEW IN CLASS AND WRITE PROFILE
Mission statements/ USPs/in-house newsletter/CEOs newsletter
Is it newsworthy? Recognising the story? Timely? A hook?
Have you enough substance to issue a new text?
Is it useful and relevant info about your organisation?
TASK: WRITE A PRESS RELEASE
Project managing a document
Structure and layout (building blocks)
Clarity and precise words - style and tone
Avoiding goobledeegook, fluff or fancy words
Boxes and sidebars, good quotes, strong headline/intro
TASK: WRITE A REVIEW ON A PRODUCT OR SERVICE
Correct style - why would they want to read it? Main faults.
Relating to the journalist, making it easy for them
Delivery style and getting it placed, following up
Repurposing a document
How to adapt the tone and style of a text to suit another outlet
TASK: TALK THROUGH A FOLLOW-UP PHONECALL/EMAIL
Brevity, different style, writing for the web
Twitter/blogs/facebook - making them work for you
How to tighten up the first draft
Adding elements to widen the scope of your text
Importance of social media
TASK: CLASS DISCUSSION FOLLOWED BY WRITTEN EXERCISE
How to write a speech/presentation
Copyright, plagiarism, editing and proofreading
Dealing with journalists, pitching/negotiating
Business letters/emails, beginnings, endings, vocabulary
Risk management/complaint strategy, helpful words
TASK: EDIT CEO'S QUARTERLY LETTER TO STAFF
Writing a CV/resume/bio
How to do radio/tv interviews on your product/service
How to get people interested in your ideas, cold calling
Networking for future work
Places to find help with brand vision and business advice
TASK: MAKING A SHORT SPEECH/PRESENTATION
Resources - Training notes and exercises are provided
Award - Certificate in Writing for Business. The award is based on successfully producing and delivering a 1,000/1,500 corporate report. The report must be submitted two weeks from completion of the course.
Tutor's comments - The course is essentially very realistic and contemporary. It is a relaxed class that covers a lot of ground and is designed to make your business corporate writing stand out in a crowd. It guides delegates on how to find and write vital information in the best style and deliver it to the correct reader. In class we write documents such as mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use. We also discuss, do interviews and test examples of writing styles among delegates.
*Please note: A marking fee of £50 is to be paid directly to the tutor at the end of the course, for the marking of the project.
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When & Where
London School of Publishing (LSP)
Editing: book editing, sub-editing, copy-editing
Digital: social media, Adobe, e-publishing, writing for the Web
Visual: picture research, infographics, art history
Literature: creative writing, poetry, the novella
Presenting: presenting skills, corporate presentations
*This offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.