Campus by the Book is very honored to invite you to its panel on "The hidden psychology of consumer behaviour".
Drawing from professional experience and cutting edge research from the field of behavioural sciences, this evening’s panel of authors will discuss why it is so crucial that businesses start applying this knowledge to succeed online.
We're privileged to host as our speakers the following authors:
- Nathalie Nahai: award-winning speaker, Web Psychologist, and author of 'Webs of Influence: The Psychology of Online Persuasion
- Matt Watkinson: User experience consultant well versed in experiential psychology. Author of :The Ten Principles Behind Great Customer Experiences" (FT Series)
- Dr David Lewis: Founder and Director of Research at the independent research consultancy Mindlab International and the author of IMPULSE (Random House Books). Dubbed the ‘father of neuromarketing’ for his pioneering studies analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions.