Rita McGrath, a Professor at Columbia Business School in New York, is one of the world’s leading experts on strategy in highly uncertain and volatile environments.
She's the co-author of, Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009) was endorsed by Clayton Christensen, Ram Charan and CK Prahalad, among others. She has co-authored two previous books: The Entrepreneurial Mindset (2000) and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005). MarketBusters has been translated into ten languages and was named one of the best business books of 2005 bystrategy+business. It was featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme “New Pathways to Growth” was derived from the book’s main topic.
Rita McGrath appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, New York Times, Financial Times, and Businessweek, Inc. She maintains an active blog (see www.RitaMcGrath.com) and is featured as a discussion leader at Harvard Business Online. She has coauthored six articles in the Harvard Business Review, including the best-selling Discovery Driven Planning.