Measurement and Evaluation of Communications and Public Relations
Every organisation with an online presence needs to be accountable and able to demonstrate its effectiveness!
This one-day workshop will update you with the very latest international best practice in public relations and communications measurement and evaluation. It will combine information on the latest international standards with group discussions and interactive, practical exercises. There will be best practice case studies from a variety of industry sectors.
The day includes:
• The new AMEC integrated metrics framework – launched in June 2016
• AMEC’s Barcelona Principles 2.0
• Objectives and goal setting
• Making measurement and evaluation matter to the c-suite and leaders
• Using measurement to improve PR performance
• Measurement and evaluation in practice for example:-
• Government Communication Service
• Best practive and award-winning case studies
• Measurement and evaluation tools and techniques
Trainer: Stuart Bruce FCIPR, MPRCA
Stuart is an award-winning public relations adviser and trainer with an international reputation as a pioneering thinker and doer in the modern world of PR. He is co-author of two best-selling PR books, “Share This,” and “Share This Too” and a visiting lecturer at Leeds Beckett University. A frequent conference speaker he was moderator at the of the 2015 Davos World Communications Forum, and his regular media appearances include Al Jazeera, BBC, PR Week and The Guardian. He is also a judge of the prestigious 2016 Sabre Awards.
This course is worth 10 CPD points.
Book early as places are limited to 10 people. Note that no refunds or credits will be issued for any delegate cancelling a place after 20 May 2016, although you may send a substitute.
At the event, non-members will have the opportunity to request a special discount code that will allow them to join the CIPR without paying the joining fee.
For any further information or queries, please email Linda O’Neil, CIPR NW’s group administrator, at firstname.lastname@example.org or call 0845 331 2287.
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CIPR North West
Events and training from the Chartered Institute of Public Relations in the North West.