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Consumer Book Trends 2009

The Association of American Publishers (AAP) and Bowker’s PubTrack

Wednesday, December 16, 2009 from 2:00 PM to 3:00 PM (EST)

Consumer Book Trends 2009

Ticket Information

Ticket Type Sales End Price Fee Quantity
Individual participant   more info Ended $49.00 $0.00
Multiple participants using one login at one organization (for watching in a conference room)   more info Ended $99.00 $0.00

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Event Details

Hosted by The Association of American Publishers (AAP) and Bowker’s PubTrack Consumer

What is the buzz in book trends for 2009? Join us for this webinar to understand the changing climate of book buying in 2009 and to understand book buying behaviors. Moving beyond basic book sales data, the webinar will provide insight into why people buy books and what motivates their purchases? You will see the latest data available on book buying behavior through the first three quarters of 2009.

 

Presented by Kelly Gallagher, Vice President, Bowker Publisher Services

Moderated by Tina Jordan, Vice President, AAP

When & Where


Online Webinar



Wednesday, December 16, 2009 from 2:00 PM to 3:00 PM (EST)


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Organizer

The Association of American Publishers (AAP) and Bowker’s PubTrack

The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP’s members include most of the major commercial publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies. AAP members publish hardcover and paperback books in every field, educational materials for the elementary, secondary, postsecondary, and professional markets, scholarly journals, computer software, and electronic products and services. The protection of intellectual property rights in all media, the defense of the freedom to read and the freedom to publish at home and abroad, and the promotion of reading and literacy are among the Association’s highest priorities.

 

Bowker’s PubTrack™ Consumer is the publishing industry’s exclusive resource for understanding consumer book buying behavior. Moving beyond basic book sales data, PubTrack Consumer shows you who today’s book buyer is and what motivates their purchase. Actionable reports are designed to provide your entire publishing team the information they need to create, market and sell in today’s dynamic book publishing environment.  

 

Bowker is the world's leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The company is focused on developing various tools and products that make books easier for people to discover, evaluate, order, and experience, as well as providing services to publishers that help them better understand and meet the interests of readers worldwide. Bowker is a member of the ProQuest family of companies and is headquartered in New Providence, NJ. For more information, please visit www.bookconsumer.com.

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