You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.
We’ll also cover:
Factors transforming buying behaviour today
Auditing your existing website and content
Developing audience personas to improve engagement
The cornerstones of compelling content: copy, audio, video, imagery
Planning and executing an editorial calendar
We ask that you register to this free GetSet For Growth program prior to coming, you can do this online by clicking this link.
GetSet for Growth is a specialist service supporting businesses with the ambition and potential to grow and create jobs. It focuses on addressing the two biggest barriers to growth: access to customers and access to finance and offers a mixed programme of workshops, masterclasses, 1:1 advice and mentoring, delivered by teams of finance and marketing experts.
Sessions start promptly, arrive 15 minutes early for teas and coffees.
As we have a limited spaces and have a waiting list for most events, please let us know in advance if you cannot attend, many thanks.