" rel="stylesheet">
Skip Main Navigation
Page Content

Save This Event

Event Saved

Content Marketing in China - Strategies for Universities and Schools to Help Attract More Students

Digipanda Marketing

Thursday, 3 November 2016 from 14:00 to 16:00 (GMT)

Content Marketing in China - Strategies for...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission 3 Nov 2016 £10.00 £1.21

Who's Going

Loading your connections...

Share Content Marketing in China - Strategies for Universities and Schools to Help Attract More Students

Event Details

More and more Chinese students are coming to the UK to study, but how can Universities and schools attract them to their institution? This workshop looks at strategies to do this via the very effective methods of content marketing on Chinese social media. It will cover:

  • What is content marketing?
  • Valuable and relevant content for students;
  • Most asked questions by Chinese applicants;
  • Content that UK institutions can develop;
  • Paid media, earned media and owned media: how to distribute the contents;
  • WeChat 'Alliance on Campus' marketing.

 

*Limited tickets available*

 

About the speaker:

Edward Teng, Founder and Managing Director, Digipanda.

Mr. Teng is an experienced media and digital professional from China. He has held management positions at Radio Shanghai, Macau Satellite TV, Etang.com, MTV China, and many more. He is also one of the co-authors of "Brief Introduction to Online Journalism", which was selected as a course textbook by the Journalism School of Fudan University, which is one of the leading journalism schools in China. Mr. Teng achieved his BA in International Journalism at Shanghai International Studies University and his MBA degree from Cardiff University.

Do you have questions about Content Marketing in China - Strategies for Universities and Schools to Help Attract More Students? Contact Digipanda Marketing

Save This Event

Event Saved

When & Where


The Academy Room @ Newman House
27 Newman St, Fitzrovia
W1T 1AR London
United Kingdom

Thursday, 3 November 2016 from 14:00 to 16:00 (GMT)


  Add to my calendar

Organiser

Digipanda Marketing

Whether you are planning to enter the Chinese market, or attract Chinese tourists, students or customers alike at home, Digipanda’s services will make sure that the right message will be delivered to the right people at the right time and right place.

Our China office is located in Shanghai, which has long been regarded as China’s economic capital. This allows us to closely track the quickly evolving tastes and preferences of Chinese people. Our strength lies in the fact that we combine cutting edge digital marketing techniques with profound understanding of the culture and lifestyle of Chinese people.

We provide the following services:

  • Chinese language website production and maintenance
  • Desktop online ads
  • Mobile ads
  • Social & content marketing
  • Baidu SEO
  • Online reputation monitoring and management
  • Mobile App development
  Contact the Organiser
Content Marketing in China - Strategies for Universities and Schools to Help Attract More Students
Things to do in London Course Family & Education

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.