Content strategy

Great content doesn’t appear by magic. Generating effective, relevant content requires a strategic approach. Show your digital channels who’s boss and approach your content head-on with a strategy that works for you and your organisation.

This comprehensive one-day workshop will guide you step by step through the content strategy process. It will help you to identify the problems or future plans you want to your strategy to concentrate on. Through practical exercises and discussion, you will gain advice and insight into how to gather evidence to support your ideas and how to structure this into a strategy which is practical and persuasive to drive the change you want. Whether you are struggling with content which doesn't support your organisational strategy, publishing to too many channels or have a content workflow which doesn't work, this course is for you.

Level: Introduction

At the end of this training course you will:

Audience

• Charity/voluntary organisation PR, Marketing, Fundraising and Digital professionals
• Anyone involved in the running of websites or social media accounts
• Want a refresher or introduction to developing a content strategy

About the trainer: Madeleine Sugden, Web Consultant

With over 10 years' web experience, Madeleine's passion is helping nonprofits optimise their digital communications. She helps organisations at the start of their digital journey as well as those who need to rationalise when things get out of hand. She champions usable, accessible and well written websites and the effective use of social media. After five years at RNIB, she helped create KnowHow NonProfit where she is Content Manager. She also works as a freelancer.

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5600