The corporate social responsibility course (CSR) provides a concise introduction to the complex and increasingly important subject of corporate sustainability and its link with business strategy. Participants will obtain a clearer understanding of sustainability and the various parallel terms and concepts that are in use.
The crucial link between Corporate Social Responsibility and stakeholder management is examined alongside good practice in stakeholder engagement and measurement of outcomes. Important concepts such as corporate philanthropy, ethical consumerism, social capital and socially responsible, investment, resource efficiency and global codes of conduct are considered and how they impact upon business strategy.
The course explores topics that are often discussed in the news media and highlighted within corporate and NGO reports but are often poorly understood. Key social and environmental issues are reviewed to clarify understanding and correct misrepresentations.
One of the special features of the course is that it gives participants an up-to-date explanation of topics that are frequently misunderstood or misrepresented, such as climate change, global warming, biodiversity, resource accessibility, food security and eco-tourism. The shift from pure communications towards performance management in CSR is explored along with managerial impact.
Green marketing and environmental issues are covered along with innovative green technologies. Open Source strategies and the influence of social media is also tackled together with how sustainability campaigns are influenced by the use of online advocacy campaigns.
Award: Advanced certificate.
The corporate social responsibility course has five modules:
In order to obtain the Advanced Certificate in Corporate Sustainability participants are required to complete:
- an assessment (during the course)
The assessment is based on a document from which participants are asked questions to evaluate their understanding and comprehension of key concepts from the course.
The purpose of the assessment is to test, at one level, factual recall of critical concepts, and at a higher level, to allow participants the chance to apply knowledge assumed by the syllabus to completely unfamiliar situations e.g. a scenario. Less emphasis is placed on factual recall and greater placed on critical thinking and the application of concepts.
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London School for Public Relations (LSPR)
PR & Reputation Management,
Business Strategy for PR,
CSR and Sustainability,
Social Media & Online Marketing,
Press Release Writing
*This offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.