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General Assembly London

Deep Dive into Google AdWords

General Assembly London

Thursday, February 27, 2014 from 10:00 AM to 3:00 PM (GMT)

Deep Dive into Google AdWords

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended £55.00 £2.37
Regular Ticket Ended £75.00 £2.87

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Event Details


Deep Dive into Google AdWords


Thursday, 27 February
10 am – 3 pm



New customer acquisition is one of the important challenges for a digital business. Google AdWords can be an excellent tool once you understand how to run a cost effective campaign with a strong ROI. These classes will help you understand AdWords and how to use it as a positive tool for growth for your business.


10 am


We'll start things off by discussing topics like whether AdWords is the right tool for you, how you can construct a cost-effective campaign, and how to measure success. The class will guide you through how Google AdWords works and the preparation required for running a successful campaign. We will also cover basic campaign structure, keyword selection, and ad text creation.

After we've got the basics covered, we'll delve into the details of how to optimize your campaign and look at important things like quality score, reporting, and keyword match. We’ll also talk about the Google Display Network and spend some time on important campaign management tools, eventually building up to some case studies. Students will leave this class with an understanding of how to analyze their campaign’s performance and make changes accordingly.

11:30 am


Your marketing campaign can only do so much. Hooking the interested niche is the easy part, but ultimately people are only human and persuading them to turn back to your product is harder than it looks.

However a gentle reminder can work wonders—and knowledge of AdWords remarketing can mean the difference between a sell-out and an under-appreciated product. This is where Google's Display Network comes into play.

During this session students will learn how to make the most of the Display Network's various features and will walk away with the tools to set up a targeted campaign for their own customer, as well as attract new business through some of the most effective messaging available.

1:30 pm


You have a great product…but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. Using the right tools can be the difference between a massive success campaign and one that fizzles out.

This class will provide an in-depth overview of the golden rules of user acquisition using AdWords. Students will learn the basics of Google's Conversion & Analytics module and walk away with inside knowledge on the small details that can make a real difference to your site and ensure you secure that all-important sign up.


Alex Kahn Photo

Alex KahnManaging Director and Co-founder,
Timgu Ltd


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Deep Dive into Google AdWords? Contact General Assembly London

When & Where

General Assembly Campus
9 Back Hill
EC1R 5EN London
United Kingdom

Thursday, February 27, 2014 from 10:00 AM to 3:00 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer
Deep Dive into Google AdWords
London, United Kingdom Events Business

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