A one day seminar on Facebook marketing strategies, tools and techniques for business owners and managers.
Part 1 (2 hour morning briefing) is aimed at business owners, directors and marketing planners who:
Part 2 (4 hr afternoon workshop) is designed for thosemarketers and managers who need to learn how to implement Facebook campaigns using the range of tools and techniques discussed in Part 1. You may have some experience in using Facebook ‘organically’, perhaps you’ve experimented with promoting (boosting) posts and want to learn how to use it efficiently as a promotional tool.
About the course
This day is all about Facebook as a promotional marketing channel. We won’t cover Twitter, nor LinkedIn nor Pinterest. We won’t cover (much) tips on what to Post. We WILL cover how to use Facebook’s myriad of advertising features effectively.
Facebook is by far the largest and arguably most important social channel for marketers with the greatest opportunities for businesses …and quite the most complex and confusing too!
Mark Bradley, a seasoned marketer, shares his insights and learnings, short cuts and strategies on how to use Facebook as an effective marketing tool. Mark has spent the last 2 years understanding Facebook’s intricacies and advises numerous firms on Facebook. This seminar is for anyone wanting to fast track their own understanding…
Mark will show you how to
There’s much talk of Facebook making businesses ‘pay to play’ but just how do you do this effectively? What are the opportunities, what should your strategy be and how do you implement it? How much should you invest and what sort of returns can you expect?
In this seminar, Mark shares his journey of discovery, explaining why Facebook is ‘the new TV for marketers’ and delivers practical tutorials on how to implement different Facebook marketing campaigns to deliver your marketing goals.
Mark is a seasoned marketing professional, who cut his teeth with London-based PR and advertising agencies before starting his own integrated agency in 1996 which he ran for 15 years. He now runs Tactical Results, a Hampshire-based marketing service offering a ‘Virtual Marketing Department’ for busy entrepreneurs and business-owners in London and the South of England. In the course of this he has learnt extensively about Facebook as a marketing platform for businesses large and small and manages Facebook marketing and ad campaigns for numerous clients.
See LinkedIn for full profile http://uk.linkedin.com/in/markwbradley
- Overview of Facebook as a Marketing Platform
- Strategy and Planning
- Overview of your Facebook Business Page
- Page Basics – different post types and actions
- Recent changes and what changes to expect
- Audience research on FB
- What are FB Ads?
- Creating Different Ad Types, Ad Sets and Campaigns
- Understand Power Editor
- Power of Custom Audiences
- Paying for your Ads
- Testing and evaluating