The iPad and other tablets have provided an opportunity for magazines to reinvent themselves. These new devices allow for beautiful design, breathtaking use of images, immersive storytelling and longer pieces of prose in a way that websites don't.
In this two-day Masterclass – run in association with the Digital Magazine Awards 2012 – you'll get practical, hands-on advice from leading industry professionals on how to design bespoke publications for tablets, using a combination of InDesign and HTML.
The course will cover:
- the different tools and platforms available, and the cost to publishers
- basic principles of user experience and 'designing for the finger'
- using HTML alongside traditional graphic design
- adaptive design, in principle and practice, and dealing with multiple platforms
- the tablet landscape: including the capabilities and considerations for each device, market penetration, and what's coming next
- embedding social media and connecting to the wider web
- marketing, discoverability and monetisation of your publication
- what cuts the different stores take and pricing for licenses
This masterclass is aimed at people with a design background, probably in print. The sessions will cover HTML, but no previous experience of this is required.
By the end of the course, you'll have all the skills and knowledge you need to create your own magazine and publish to users.
Liam Keating is Tablet Project Manager at Condé Nast, overseeing the ongoing tablet roll-out of the publisher's titles. He works with the Condé Nast design teams to create interactive digital incarnations of the magazines using a combination of InDesign and HTML, and handles the publishing process to Apple, Android and others. He also works on 3D digital design, hard-surface modeling and illustration for a variety of clients.
Alan Rutter has worked in magazines for over twelve years. He oversaw the iPad launches of WIRED, GQ, Vanity Fair and Vogue in the UK, and has advised several other publishers on tablet implementations. He has worked as both was Features Editor and Online Editor at Time Out, and has written for and worked with magazine brands including WIRED, Vanity Fair, GQ, Vogue, Men's Health, Delayed Gratification, Jack, Telegraph supplements and Maxim.
Digital Magazine Awards
The Digital Magazine Awards are the most coveted awards in the international magazine industry. Independently run, the awards were launched to inspire and recognise achievement within the burgeoning digital magazine industry with gongs to celebrate the standout individuals, magazines and advertisers from the sector. Award categories cover all areas of digital magazine publishing and include the prestigious Overall Magazine of the Year award, won last year by Condé Nast’s WIRED (UK). The Digital Magazine Awards have received entries from 31 countries, reflecting the unique reach and diversity of digital magazines.
DMA 2012 is open for entry until October 5th with winners announced on December 6th. For the first time a new category, the Magazine Cover of the Year, will be decided by a public vote. For more information go to www.digitalmagazineawards.com
Dates: Saturday 6 and Sunday 7 October 2012
Location: The Guardian, Kings Place, 90 York Way, King's Cross, London N1 9GU
Price: £400 (inclusive of VAT, booking fees, lunch and refreshments)
Maximum class size: 19
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.