HELEN MILLS and Contagious Present:
Digital Data Privacy and What It Means for Your Brand
According a recent study by Contagious, 54% of 18-34 year olds in the US have stopped using a product or service because of worries about how it is using their data.
Privacy has gone from a niche worry to a mainstream concern and it’s starting to affect our behaviour and our buying habits.
So what does this mean for your brand?
Come to our morning event and hear from a panel of speakers from across the worlds of creative technology, marketing, and consumer research about the different ways in which privacy is affecting how 21st century brands are built.
TOPICS AND SPEAKERS /
Kyle McDonald on the online/offline privacy blur
Kyle is an artist who works in the open with code. He recently raised headlines for his work on Conversnitch, an eavesdropping lamp/lightbulb that live tweets conversations. He’ll be talking about the nature of public and private spaces in an era when the line between online and offline has been irrevocably blurred.
Adam Harvey on how individuals are hacking surveillance culture
Adam is an artist focused on researching surveillance issues and developing counter-surveillance designs. He is founder of the Privacy Gift Shop and an inaugural member of NEW INC. He will be discussing past projects that subvert surveillance and the growing trend of privacy technologies.
Eliza Esquivel on how marketers are reacting to privacy concerns
Eliza Esquivel is VP Global Brand Strategy at Mondelēz International. She will be speaking about Focus: Life Gear, a conceptual fashion line created by Trident (yep, the gum brand) that blocks radio signals to ensure privacy and encourages a “distraction-free lifestyle.”
Dee de Lara on the ethnography of privacy
Dee is an associate director at Flamingo, New York and focusses on research-driven insights around Millennials, technology and media. She will be talking about the US leg of the qualitative privacy research Flamingo undertook alongside Contagious.
Arwa Mahdawi on privacy as a competitive advantage
Arwa is the North American Strategy Director for Contagious and led the quantitative and qualitative research projects on privacy that Contagious recently undertook in conjunction with Flamingo and Opinium. She’ll be talking about how marketers can turn privacy from a regulatory headache into a competitive advantage.
PROVISIONAL AGENDA /
8:30 / Registration and breakfast
8:55 / Intro and Arwa Mahdawi on privacy as a competitive advantage
9:10 / Kyle McDonald on the online/offline privacy blur
9:20 / Adam Harvey on how individuals are hacking surveillance culture
9:30 / Eliza Esquivel on how marketers are reacting to privacy concerns
9:40 / Dee de Lara on the ethnography of privacy
9:50 / Q&A with speakers
10:00 / Close
When & Where
HELEN MILLS and Contagious
HELEN MILLS is one of New York City's most unique venues, featuring a spectacular street-level event space, as well as a 140-seat theater and screening room. http://www.helenmills.com/
HELEN MILLS Event Space and Theater was established in 2005 by real estate entrepreneur and arts patron Helen Mills, who had a passion for creating beautiful spaces with the idea of bringing people together, whether in business, celebration or for the arts. Since its opening, HELEN MILLS has hosted countless events from multi-day professional conferences to cocktail parties and press events, and has gained a reputation for its commitment to excellence, outstanding service and uncompromising quality.
The transmission of ideas is now more rapid and viral than ever and, for brands, the challenge to keep up with the most relevant is increasingly complex. Contagious focuses on future-facing marketing ideas and emerging technologies across a diverse range of media channels and product categories. Contagious exists to simplify, filter and to advise. It is the global marketing industry's early warning system; an intelligence service for those wanting to keep ahead of this constantly shifting landscape.