Digital fashion journalism for beginners

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Digital fashion journalism for beginners

By The Guardian Masterclasses

Date and time

Monday, March 30, 2015 · 6:30 - 9:30pm GMT+1

Location

The Guardian

Kings Place 90 York Way London N1 9GU United Kingdom

Refund Policy

Contact the organizer to request a refund.

Description

Fashion is a fast-moving beat. Online consumers want to know what's hot, where to buy it and who's wearing it – instantly. Getting the story first is important, but getting it right is critical. This inspiring course introduces the essential skills for fast, accurate, and exciting fashion reporting that users will want to read, and share.

Using real-world examples, leading online fashion and shopping editor Philippa Morgan Walker demonstrates how to plan and write the staples of online fashion content – from breaking fashion news stories to dynamic shopping features. Through step-by-step practical exercises, you'll learn how to handle the pressures of deadlines without compromising on quality, and discover simple organic ways to share and promote your work online. By the end of the evening, you'll have a new confidence in your ability to generate fashion features worth talking about.

This course is for you if...

  • You're a fashion student or recent arts graduate who wants to pursue a career in fashion journalism
  • You're a fashion journalist or editor who wants to know how to transition your skills into the online world
  • You run or contribute to a fashion blog and want to improve your digital journalism


PLEASE NOTE: This is a beginner-level course dealing with creating and promoting high quality content. If you're an experienced writer or are interested in managing a site or blog of your own, you may be interested in Philippa's Advanced digital fashion editing course.

Course description

This beginner-level evening course introduces the predominant skills and formats employed in fashion writing through a series of talks, as well as practical exercises in news-writing and catwalk reporting. Topics covered include:

  • How the digital era has changed the world of fashion publishing and editorial
  • How different magazine and newspaper brands display online content
  • A step-by-step guide to sourcing, building and creating a shopping feature
  • Techniques for constructing a clickable celebrity fashion feature
  • How to write a fashion news story in under 15 mins
  • How to write a Fashion Week catwalk report on your iPhone
  • The basics of image rights and online intellectual property
  • How magazine editors and digital roles could combine skill sets in the future

Tutor profile

Philippa Morgan Walker is one of the UK's leading online fashion and shopping editors, as well as being a creative digital consultant for fashion brands. Philippa has over seven years experience at Conde Nast Digital and has previously held roles at Vogue.com, Glamour.com and Stylefinder.com. Philippa has also hosted numerous TV spots for channels including Glamour TV, Street Style TV and Vogue TV, and presented at London Fashion Weekend. She has been a creative collaborator with many top brands including Levi's, Etsi, Hilfiger Denim, Diesel and Easy Living, and contributes monthly to Glamour UK. Read more about Philippa on her website.

Full course and returns information on the Masterclasses website

Organized by

Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

We offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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