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General Assembly London

Digital Marketing for Business Growth

General Assembly London

Monday, November 4, 2013 from 10:00 AM to 5:30 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £75.00 £2.53
Early Bird Ended £90.00 £2.90
Regular Ticket Ended £100.00 £3.15

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Event Details


 Digital Marketing for Business Growth

Monday, 4 November
10 am – 5:30 pm



The success of every company lies in its customer base. This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth.

This workshop is aimed at marketers and business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimization across various channels with Lean Startup methodology.


  • Identify and reach your audience
  • Use email marketing effectively
  • Analyze a variety of digital marketing tools (websites, emails, social platforms)
  • Connect with your audience through social channels
  • Search optimization, goals and analytics
  • How to improve development using test-driven development and Lean Startup ideas
  • Putting together a complete and compelling marketing strategy, using all of the tools we’ve covered in the previous lessons


Please bring a laptop. All needed software tools are accessible online.

Also, please come prepared with a recent or prospective business-related blog post and newsletter or email.



Eric Morrow Photo

Eric Morrow 
Digital Marketer

Eric Morrow is a digital marketer with IBM. He received his BA from UC: Berkeley and his JD from Georgetown Law. He has helped both large multinational companies and individual artists and professionals tap into the power of digital media to gain more customers.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Digital Marketing for Business Growth? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Monday, November 4, 2013 from 10:00 AM to 5:30 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer
Digital Marketing for Business Growth
London, United Kingdom Events Business

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