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General Assembly London

Email Marketing Optimisation

General Assembly London

Thursday, October 24, 2013 from 7:45 PM to 9:15 PM (BST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.49
Early Bird Ended £25.00 £1.62
Regular Ticket Ended £30.00 £1.74

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Event Details


Email Marketing Optimization


Thursday, 24 October
7:45 – 9:15 pm



Email marketing can be one of the most powerful tools for sales and retention. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. This class is intended for those who manage or help to manage email marketing programs and are looking to increase their outreach. Students will learn how to use email as a marketing tool and as a way to re-engage customers.


-Improve the open rate and click through rates of emails -How to write subject lines that will solicit higher number of opens -Best practices for email marketing -Understand how to use data analysis to optimize email performance -Learn how to track campaigns and conversions and how to report these numbers




Adam Morland Photo

Adam Morland 
Head of Digital
Salad Creative

Adam Morland is Head of Digital at Salad a multi disciplinary design agency based in Dorset. Salad specializes in brand identity, applying creative solutions to projects from web, print and packaging to exhibitions and advertising. Prior to joining Salad Adam has been working for almost a decade as a freelance web developer and consultant.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Email Marketing Optimisation? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Thursday, October 24, 2013 from 7:45 PM to 9:15 PM (BST)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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Email Marketing Optimisation
London Events Business

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