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Essentials of Audience Development - York

The Audience Agency

Tuesday, 4 December 2012 from 10:00 to 16:00 (GMT)

Essentials of Audience Development - York

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
National Portfolio Organisations Ended £75.00 £0.00 £15.00
non-National Portfolio Organisations Ended £125.00 £0.00 £25.00

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Event Details

An introduction to audience development principles and best practice, using case studies from a range of organisations. This workshop explores how audience development fits within organisational strategy and takes you through the practical steps of devising and delivering a sustainable audience development plan.


By the end of the session you will be able to:

  • Understand how marketing and audience development objectives fit with the wider strategic objectives of your organisation
  • Understand how to obtain insight into the wants and needs of your visitors/users/participants/audiences
  • Recognise a range of effective audience development techniques and approaches
  • Create your own audience development plan



Oliver Mantell, Director Yorkshire and North East
Catherine Bradley Head of Evidence and Engagement




This seminar is part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.


      Lottery Funded Arts Council England Logo

Do you have questions about Essentials of Audience Development - York? Contact The Audience Agency

When & Where

National Railway Museum
Leeman Rd
YO26 York
United Kingdom

Tuesday, 4 December 2012 from 10:00 to 16:00 (GMT)

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Essentials of Audience Development - York
York, United Kingdom Events Conference

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