This seminar offers practical approaches to understanding and engaging audiences on tour, with tips for devising effective audience development and marketing strategies. You will learn what audience information is useful to collect and how to use it to inform relationship building with partners and audiences.
By the end of the session you will be able to:
Develop effective venue relationships around shared audience development and marketing goals
Set and measure SMART audience development objectives and KPIs
Identify the type of audience information necessary to support audience development
Assess approaches for collecting audience information
Recognise effective marketing and engagement strategies to achieve your objectives
Penny Mills, Director of Client Services
Rachel Escott, Associate
These workshops are part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.