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General Assembly London

Essentials of Simplicity in Design

General Assembly London

Wednesday, October 30, 2013 from 6:00 PM to 7:30 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.49
Early Bird Ended £25.00 £1.62
Regular Ticket Ended £30.00 £1.74

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Event Details


Essentials of Simplicity in Design


Wednesday, 30 October
6 – 7:30 pm



It is innovation's biggest paradox: We demand more and more from the stuff in our lives - more features, more function, more power - and yet we also increasingly demand that it be easy to use. And, in a frustrating twist, the technology that's simplest to use is also often the most difficult to create.

If you have started a business or work at a startup you've probably heard about the value of simplicity in design. Mastering the core principles of simplicity can help you design better communications, interfaces and experiences. By mastering some of the essential simplicity principles you will help your product stand out, communicate clearly and create better interactions with your audience.


This class will:

  • start with an introduction to simplicity and its essential part in design
  • we will move through the principles of design simplicity to give you a starting toolkit that you can apply to your services, communications and products as soon as you leave the class.


Students should come prepared to get their hands dirty as this will be an interactive workshop with exercises and group discussion. No prerequisites are required to attend this class, but a passion for good design is always welcome.


Harry Mylonadis Photo

Harry Mylonadis 
Brand Builder

Harry Mylonadis is a brand builder, thinker, writer, tech geek and most of all passionate about simplicity. In 2009 he co-founded minimoko to eradicate complexity from brand communications. In 2012 he launched CPU Wars to make tech geeks happy.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Essentials of Simplicity in Design? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Wednesday, October 30, 2013 from 6:00 PM to 7:30 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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Essentials of Simplicity in Design
London, United Kingdom Events Business

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