China is the largest grocery market in the world. UK food and drink products are recognised for their provenance, heritage, quality and safety; safety being a primary concern for Chinese consumers. With a growing middle class willing to spend more money on quality food from trusted sources, as well as a growing trend to buy imported food and drink products as gifts for Chinese festivals, now is the time to investigate the opportunities for exporting to this exciting market.
Our food and drink specialist for China Antoaneta Becker is the China-Britain Business Council regional manager for the Southwest. She joined CBBC after more than 20 years of living and working experience in China. Fluent in Mandarin, she has worked for a range of international publications, including the Economist Intelligence Unit, the research arm of the Economist, reporting on China’s macroeconomic trends, doing field work in different regions and researching specific industries and companies.
As CBBC and UKTI China Business Adviser in the Southwest over the last four years, Antoaneta has worked with hundreds of local companies, supporting their initial interest and entry in the Chinese market as well as further business expansion there. She has an excellent grasp of the challenges regional companies face when approaching the market for the first time and through long-term. China experience a unique knowledge of the potential pitfalls and obstacles to be overcome during the market entry too.