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*Please note this event is NOT Free - £100 cost (ex VAT) - To be invoiced by City University London*
Eye Tracking Practical Workshop: A one-day tutorial
Date: Wednesday 17th February 2010
Times: 0930 - 1600
City University London HCID will be running a workshop covering the
basics of eye tracking and how to use the Tobii Studio software
application to run eye tracking studies.
The first half of the workshop will cover the fundamentals of setting up the eye tracking equipment as well and conducting the tests themselves, followed by a demonstration of how the analysis tools can be used to get the most out of the testing sessions, conducted by Raj Arjan, Interaction Lab Manager.
Jon Ward from Acuity ETS will then be showcasing some of the latest eye tracking technologies.
The second part of the workshop will be practical, and allow students to use the eye tracking technology on a sample case study.
Cost £ 100 (including registration, lunch provided, excluding VAT) to be invoiced by City University London upon attendance
"The eye tracking day was excellent. The hands on experience of using the eyetracking equipment was very useful and gave me a great understanding of what insights can be gained,"
Daniel Martin, Business Development Director, Double Jump Media
** NOTE: All attendess will be entitled to a 10% reduction on the cost of hiring out the Interaction Lab for future projects. **
Please note that upon confirmation of attendance no refunds will be given - and you will be invoiced by City University London for the event
Who should attend
- Web designers
- UI designers
- UX designers
- Information Architects
- Usability Specialists
- Market Researchers
- Marketing Consultants
- People with little or no background knowledge of eye tracking
0930 - 1000
Registrations & networking
1000 - 1100
Fundamentals of Eye Tracking: Rajiv Arjan - Interaction Lab Manager, City University London
1100 - 1115
1115 - 1215
Eye Tracking Technologies - Jon Ward, Acuity Solutions
1300 - 1400
1400 - 1600
Eye tracking Case Study: Practical Session (Group Work)