San Francisco, California
London, United Kingdom
Welcome to the fourth annual Food Blogger Connect Conference:
As we've said before, this year's Food Blogger Connect 2012 promises to be the best yet. If you've been before, then you'll know all about the resounding successes of previous years and you'd think we might struggle to improve upon 2011's wonderful events. You'd be wrong! If not, well then, surely it’s about time you headed down to experience the leading international food blogging conference in the world and see for yourself what it's all about.
This year, the FBC12 Team has put together a truly incredible weekend, jam-packed with workshops, sessions, networking, wine tastings, cooking demonstrations and fun in London, the epicenter of the UK's burgeoning food scene and now home to over 1,000 food bloggers. Whether you're just starting out or you're already an established blogger, specifically tailored to your requirements, FBC will show you how to take things to the next step. Get ready for an information overload, with three days worth of sessions presented by an accomplished panel of world-renown, award winning journalists, food bloggers and experts within the food industry covering a wide array of the most important topics. Whether you want to know how to improve your food styling and photography, tips on being a better writer and finding your unique 'voice', ways to increase your visibility, develop your brand, how to break into Vblogging & expand your showreel and how to phrase that all important pitch to editors, and much else beside, FBC is here to guide you along the way.
Perhaps most importantly though, FBC offers you the chance to actually meet and spend time with those who make up this great family of food bloggers, not behind the anonymity of twitter, email or facebook, but in person, face to face. Of course, our fantastic range of top notch speakers will be on hand to share their experience, insight and secrets into important food blogging issues, with several interactive workshops, sessions, and FBC Social Network hours, to encourage questions, exchange of information and learning!
This year, in addition to peerless speaker, Dianne Jacob, author of Will Write for Food, who will be joining us from the USA, others gracing us with their presence include Felicity Cloake, award winning journalist for the Guardian and author of Perfect: 68 Essential Recipes for Every Cook's Repertoire; Ellen Silverman, the inspiring photographer behind Gwyneth Paltrow's stunning cookbook; Susan Grossman, the well-established travel journalist, editor, author and BBC broadcaster turned University professor and media training specialist, Yvonne Fuchs, the successful expert behind branding workshops, to an experimental kitchen with Alessio Fangano, bringing kitchen science to FBC12.
Things will kick off at noon on Friday September the 28th at Beaconsfield with a meet & greet, goodie-bags, and a range of different workshops and sessions running pretty much straight through the weekend with cooking demonstrations, tastings, wine exhibitors, and especially for those of you keen to take advantage of the opportunity to continue the 'networking' into the evening with FBC Socials. We will be finishing things off in true style on Sunday with yet more sessions, Ellen Silverman's 4-hour photography workshop, Swap Market, awards, and fantastic prizes.
Who should attend FBC12?
Everyone who is or wants to be part of the food blogosphere. Food Blogger Connect 2012 is open to all, and you don't have to be a long-time blogger to attend. Are you thinking of starting your own food blog? Then this is your one and only opportunity to come and find out what it takes from the best in the industry. Food Blogger Connect is also open to non-UK food bloggers as well as food industry folks.
Whether you are a food writer, publisher, agent, editor, a food photographer and stylist, just a foodie but would like to start a blog, restaurant critic or a producer, this is your opportunity to find out more about how you can benefit from this powerful new and growing medium.
Where and when?
FBC12 will take place in Central London, September 2012
Friday the 28th- Beaconsfield from 11:45 AM- 9:00 PM
Saturday the 29th-Beaconsfield from 9:30 AM-9:00 PM
Sunday the 30th- Beaconsfield from 9:30 AM-6:00 PM
What's on offer?
Full Weekend Access (No Workshops) £299.00
Includes: Meet & greet, goodie bags, access to FBC speaker sessions and networking, wine tasting, FBC Market access with cooking demonstrations and taster sessions, plus swap market and exciting giveaways.
Pen to Paper - Writing Workshop £99.00 (Add-on)
A three-hour writing workshop with Dianne Jacob of Will Write For Food (limited to 20 spaces). Food blogging is about good writing, period. This special workshop will give you the opportunity to learn hands-on elements of food writing. Included are writing exercises and examples from masters of food writing on how to use adjectives, similes, metaphors, contrasts and other literary techniques.
Food Photography & Styling Workshop £99.00 (Add-on)
A four hour food photography and styling workshop with Ellen Silverman (limited to 20 spaces). This special workshop will give you the opportunity to learn hands-on elements of food photography, lighting, camera angles, food and prop styling, paginating and editing images. Bring your cameras with you so you can practice, receive guidance and learn all about capturing your subject.
Kickin' in the Doors of Media Workshop £35.00 (Add-on)
A two hour hands on workshop on how to find, approach, pitch and sell yourself to editors and land your food, travel, recipe or photography features in magazines with sample pitches to critique and take away. (limited to 20 spaces)
‘Buy Me’ Branding - Workshop £35.00 (Add-on)
A two hour hands on workshop to help you understand what defines your brand and how to portray your message without limiting yourself. Learn what it takes to take your brand from concept to launch and what is behind a brand strategy. Come out with renewed understanding of how brands actually work without the smoke and mirrors and therefore be able to develop or reinvigorate your own brand or the brands you represent (Limited to 20 spaces)
Artificial Light Photography £35.00 (Add-on)
A two hour hands on workshop (limited to 20 spaces) focused on shooting images with artificial light in conditions where natural light is not available.
Showtime! Vblogging £49.00 (Add-on)
A three hour hands-on workshop with Elena Parker, an award nominated multimedia producer and contributing videographer for FOOD52. Learn how to create great video content without expensive equipment. Bring your iphone or point and shoot equipment and get tips on how to set up the shoot, speak on camera, capture good sound, import, edit with sound overlay, slides, music and publish to the web. (limited to 20 spaces)
To add any of the above workshops you must first complete your registration and purchase of the Full Weekend Access Pass, after which you can return to the Eventbrite FBC12 registration page and ENTER THE CODE "workshops" in the promotional code window box located at the bottom right-hand side of the ticket information box. This will populate the workshops and allow you to continue your purchase by selecting your desired workshops.
This is insane, I want access to everything! £499.00 (one time fee includes full weekend access and all workshops as permitted by schedule)
Includes: Meet & Greet, goodie bags, access to ALL FBC speaker sessions, workshops and networking, wine tasting, FBC Market access with cooking demonstrations and taster sessions, plus swap market and exciting giveaways. (SOLD OUT)
*All workshops are an add-on to the Full Weekend Access (No Workshops) conference pass. Attendance to workshops can not be purchased on their own. Sessions and workshops run simultaneous with workshops being add-ons. Unless the word "workshop" is included in the title, then the session is part of the full weekend pass.
** Food Blogger Connect 2012 conference passes are non-refundable, but are transferable, subject to conditions.