News media companies are either startups or turnarounds. Taking on either challenge isn’t for the faint hearted. At the next Digital Editors Network meetup on November 6th, you'll have the chance to hear from bold innovators working inside, outside and alongside legacy news organisations.
We’ll get a look under the bonnet of the world’s fastest growing social medium Instagram, why the crowd-funded journalism start-up Contributoria is turning to print, how starting up UsvsTh3m fired up the traditional MirrorOnline and why principled journos feel good about delivering on The Guardian’s ‘seven figure’ branded content tie-up with Unilever.
Hosted by Trinity Mirror Regionals’ digital innovation editor Alison Gow at the company's headquarters in Canary Wharf, our co-sponsor is Desk-Net. Speakers at the meetup, which we've tagged as #fearlessDEN, include:
- Malcolm Coles, the Trinity Mirror digital director who pitched the ideas and built the teams behind usvth3m and ammp3, on the challenge of building new ways to tell stories in a traditional newsroom.
- Matt McAlister, the Co-founder and CEO of Contributoria and the General Manager of New Digital Businesses for the Guardian Media Group, on starting up a new business alongside an old brand.
- Will Guyatt, Instagram's European Communications Manager, will discuss the bold moves that have seen the mobile video and photo sharing service go from startup in 2010 to the fastest growing of all social media sites worldwide.
- Bibi van der Zee writes for about the environment and food for The Guardian. She's the author of The Protester's Handbook and led the editorial coverage of the LiveBetterChallenge project sponsored by Unilever. She'll be talking about how to manage editorial-sponsor relationships at a time abuzz with talk of content marketing and native advertising.
- Jack Riley is Head of Audience Development for HuffingtonPost/AOL UK, whose mothership was recently said to '... Crush Legacy Outfits in Audience Growth'. Jack will be sharing how the challenges at the native digital news site differ from those he faced at Independent & EveningStandard where he was formerly Head of Digital Audience & Content Development.
Discussions will be chaired by François Nel of the Journalism Leaders Programme at UCLan, Nick Turner of the CN Group and Lucia Adams of The Times. DEN folks are a lively bunch that enjoy robust, frank conversations. For that reason, we'll not be streaming this meetup live and observing the Chatham House Rule.
The programme on Thursday, November 6th, will run from 2pm to 6pm at the Trinity Mirror Headquarters, with registration opening at 1:30pm and conversations afterwards spilling over into a networking reception that wraps at 7:30pm.
We aim not to charge for DEN meetups, though a donation of £10 or more is invited to cover expenses. [If money is too tight to mention, give us a shout]
DEN is a community, not a conference. Since 2007, the Digital Editors Network has worked to link media innovators, whether they work inside, outside or alongside mainstream media organisations. You can connect with DEN by liking our Facebook page, joining our Linkedin group, or following us on Twitter @DENupdates or this blog.
If you'd like to contribute ideas, speak, host, sponsor or collaborate on a future DEN meetup or workshop, contact the convenors François Nel at digitaledtitorsnetwork @ gmail.com, Nick Turner at nick.turner @ cumbrian-newspapers.co.uk , or Lucia Adams at lucia.adams @ news.co.uk .
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Digital Editors Network
Connecting innovators inside, outside and alongside mainstream news media since 2007.