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General Assembly London

Fireside Chat: Entrepreneurial Superstar Alexander Asseily of State and Jawbone

General Assembly London

Wednesday, May 14, 2014 from 7:00 PM to 9:00 PM (BST)

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Event Details


We are thrilled to have Alex Asseily of State and Jambox fame with us for an evening. He will be the subject of a fireside chat hosted by Courtney Boyd Myers. The chat will be followed by a Q&A so if you're an aspiring entrepreneur or tech enthusiast, get involved. There will be free snacks and beer!

Alex invites you to join the conversation on State and share your views on GA or any topic of interest.  



You will learn about:

How to find your first 1,000 users

How to build a product people love

How to scale an idea

How to evaluate product-market fit


Alexander Asseily Photo

Alexander AsseilyExecutive Chairman and Founder,

Alexander is Executive Chairman of State, responsible for defining and evangelizing the corporate and product strategies. Asseily is also Chairman of San Francisco-based Jawbone (Aliph), the world leader in mobile lifestyle products including Jawbone ICON & ERA headsets, the JAMBOX speaker, and UP personal wellness solutions.

As Jawbone’s founding CEO, Alexander directed the development Jawbone’s core products. In 2004, he launched the first Jawbone headset to critical acclaim, followed in 2006 by the industry-changing Jawbone Bluetooth headset. Today, Jawbone is one of the most highly valued private consumer electronics companies in the world.

Asseily received his B.S. and M.S. in Engineering and Design from Stanford University. He advises a number of small companies and charitable organizations in the US and Europe, and has produced two short documentaries on forgiveness and conflict resolution in the Mideast.




State is an online global opinion network. is an audience-development studio that helps startups grow by trans-Atlantic leaps and bounds.

For more info on this workshop, visit General Assembly.

Have questions about Fireside Chat: Entrepreneurial Superstar Alexander Asseily of State and Jawbone? Contact General Assembly London

When & Where

Rainmaking Loft
1 St Katharine's Way
E1W 1UU London
United Kingdom

Wednesday, May 14, 2014 from 7:00 PM to 9:00 PM (BST)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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