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#GAGLDN @RuPaulsDragRace: A Social TV case study


Wednesday, 20 February 2013 from 18:30 to 21:00 (EST)

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Join London-based arts and culture meetup #GAGLDN for an innovative look at social TV through the eyes of reality TV sensation “RuPaul’s Drag Race.” #DragRace has not only revolutionized TV and pop culture, it has introduced wildly imaginative social initiatives to amplify its brand and contestants, build a loyal following, and generate sticky, shareable content.

This event is aimed at TV and film professionals, broadcasters, artists, bloggers, trendsetters and anyone wanting to know about:

• TV and social integration
• Social celebrities
• Evangelizing TV audiences and online advocates
• Crowdsourcing contests
• Internal collaboration and training

Presented by Hassan Mirza, Social Director of DigitalBinx, a London-based digital and social media agency and Mike Kim, New York-based social media consultant and community manager for Party4acause.

Featuring speakers Shawn Hollenbach, Digital Marketing Manager at Viacom Media Networks, Logo TV and Alex Petronico, Social Media Producer at Viacom Media Networks, Logo TV.

This event is kindly being sponsored by TBWA's Digital Arts Network and Barefoot Wine

A new meetup for digital, arts and culture professionals in London. #GAGLDN regularly organises fun and informative events where experts and newbies alike can mix, mingle, share and learn.

About @RuPaulsDragRace
RuPaul, the world’s most famous drag queen, has pushed the boundaries of popular culture on an international level and continues to make history with “RuPaul’s Drag Race,” the first reality television show featuring drag queens – now RuPaul is back for a fifth season. alongside judges Michelle Visage and Santino Rice, to decide who will “shante! stay!” or “sashay away” with a new batch of the nation’s hottest, most glamorous drag queens. Wigs will fly and drama will run high as the contestants bring their over-the-top attitudes to the drag battle royale that is “RuPaul’s Drag Race".

The event starts now, follow #SMWGagDrag to get involved.

Like this event? Tweet it. 

Do you have questions about #GAGLDN @RuPaulsDragRace: A Social TV case study? Contact #GAGLDN
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When & Where

TBWA Chiat Day & Digital Arts Network
488 Madison Avenue
Between 51 & 52nd
New York, NY 10022

Wednesday, 20 February 2013 from 18:30 to 21:00 (EST)

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#GAGLDN is a quarterly event celebrating social media innovation in London's
creative industries. We aim to introduce attendees to cutting-edge case studies and valuable networking opportunities. 

Bring an open, enquiring mind and a willingness to play and participate. 

  Contact the Organiser
#GAGLDN @RuPaulsDragRace: A Social TV case study
New York, NY Events Conference

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