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General Assembly London

Geckoboard & GA Present: How to Get Better at Data-Driven Marketing

General Assembly London

Wednesday, February 12, 2014 from 6:30 PM to 8:00 PM (GMT)

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Single Ticket Ended £7.00 £1.17

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Event Details


How To Get Better at Data-Driven Marketing

Wednesday, 12 February
6:30 – 8 pm

Google Campus 
4-5 Bonhill Street, 
London EC2A 4BX



Effective data-driven marketing is hard, but it doesn’t need to be. In this panel event, join Geckoboard, General Assembly and Distilled for an evening of insight into measurable marketing and tools that can give you a laser focus for your business growth. Come with questions, meet fellow marketers and learn over a cold one.


In this panel and networking event, you will:

  • Hear a presentation about Top 10 Metrics Every Marketer Should be Tracking
  • Get insight into vanity marketing metrics vs. effective marketing metrics
  • Understand how to reduce uncertainty and recognise actionable data within your business
  • Take away tools that'll help you improve at performance marketing fast
  • Get tips on how to communicate and work effectively with data scientists


This event is open to anyone keen to make informed decisions and make the most out of data. It will also help aspiring, seasoned or hybrid marketers and entrepreneurs understand key metrics applicable to their business and take away actionable solutions for translating data into business growth.


Will Critchlow Photo

Will CritchlowFounder and CMO,

Will Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK and produces the popular online training platform DistilledU.

Liam Reynolds Photo

Liam ReynoldsFounder,
True Up

Liam Reynolds is the founder of True Up, London’s first Growth Hacking consultancy, and works with a number of UK startups and established businesses. Previously Liam spent his career in data, working with marketing and communications agencies including DunnHumby, The Engine Group and Omnicom. He’s very much interested in the space where people, data and technology collide.

Paul Joyce Photo

Paul JoyceCEO & Co-Founder,

Paul Joyce, previously freelanced for blue chip organisations designing and building data warehouses for BI and MI reporting. Started working on Geckoboard in March 2010, bootstrapped the startup cost until December 2010 when the seed round closed. Geckboard is a fast growing tech startup backed by 500 Startups, Dave McClure and Index Ventures.



Save time and view all of your key information, KPIs and data on a realtime business dashboard. Monitor everything from uptime to analytics, in one place.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Geckoboard & GA Present: How to Get Better at Data-Driven Marketing? Contact General Assembly London

When & Where

Google Campus, 3d Floor
4-5 Bonhill Street
London United Kingdom, EC2A 4BX

Wednesday, February 12, 2014 from 6:30 PM to 8:00 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer
Geckoboard & GA Present: How to Get Better at Data-Driven Marketing
London United Kingdom Events Business

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