Whether you want to promote your business, further a cause or simply engage with an audience who share your personal passion, a podcast can be a lively and simple alternative to a traditional blog – or an entertaining way to promote an existing one. Get professional results, and learn all there is to know about the equipment and skills you need to do the job properly.
This practical course will equip you with the capsule skillset and technical confidence necessary to record, edit and circulate your own professional quality podcast. You'll learn to handle all aspects of creating, producing and promoting a podcast, including booking and interviewing guests, licensing music, planning a promotional strategy and distributing your podcast effectively. It's the ultimate guide to creating content your listeners will want to share.
This course offers a complete overview of the skills, equipment and strategies needed to create and distribute a high-quality podcast, from building an identity, finding (and interviewing) guests, all the way through to post-production techniques and finding an audience for the finished product. Topics covered on the day include:
- Knowing your objectives
- How to refine your topic
- Researching your target audience
- The resources you'll need
- How to distribute your podcast
- What makes a good interview
- How to structure different types of questions
- How to approach potential guests
- Where and how to record – and with what equipment
- Editing your podcast
- Post production
- Hosting and distribution
This course is for you if…
- You're an individual, business or charity looking for new ways to connect with an audience
- You're interested in broadcasting
- You want to improve a podcast you currently produce
- You're looking for a new creative outlet
Viv Oyolu is an audio and podcast specialist with over 20 years of marketing experience for companies such as Walt Disney, NatWest and BMW. Alongside Audio Byte, she presents her radio show Dream Corner, interviewing female entrepreneurs and leaders in the City. In her spare time, she loves running, reading and chocolate.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.