San Francisco, California
London, United Kingdom
A website is one of the key ways that businesses reach out to existing and new markets and clients which is why 75% of business in the UK have invested in the development of a website.
Unfortunately, although most websites look good, they often fail to deliver meaningful business results and this is frequently a disappointment and a challenge.
Typically, this is because they have been designed with little thought paid to the way the site works, from a customer’s perspective, and was developed without a full understanding of the business goals.
For example, did you know that there is a window of about 3 seconds to get your web pages open in front of prospective clients and less than 1 second for it to make an impact – i.e. for those visitors to the site to decide whether your business can address their needs, to understand why they should choose you rather than your competitors and what to do to take the next step.
This workshop will show you how people actually use the internet and help you put measures in place to ensure that your website meets the needs and expectations of your clients.
This workshop will help you to
- Understand how people “read” web pages - it may surprise you!
- Understand how people are actually using your website
- Show you examples of good and bad web design
- Show you how to make sure your website provides everything your customers require to make a decision as to whether to engage with you and/or buy from you
- Give you simple tools that you can use to measure the effectiveness of your website
- Understand how to turn visitors into customers
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Your coach, Andy Poulton, has been professionally involved with web development and ecommerce since 1995 and started to take a healthy interest in the search engines in 1999 – and hasn’t stopped learning about the ever changing requirements since.
In 2008, always on the lookout for ways that his clients could use the internet to raise awareness and promote themselves, Andy started taking a keen interest in Social Media as an alternative to “traditional marketing” and has been helping businesses ever since to understand the opportunities and threats that these new marketing opportunities present.