Day 1 – Analytics 101: Introduction and User Training is a one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.
Day 2 – Analytics 201: Advanced Analysis and Measurement – 1 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to improve the quality and scope of data collected by Google Analytics and to improve on its subsequent analysis.
Day 3 – Analytics 202: Advanced Analysis and Measurement – 2 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to take their analysis of organic search, paid search and social media to the next level.
Day 4 – Analytics 301: Advanced Tracking and Technical Implementations is a one-day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple through to complex environments using the very latest technologies Google has to offer.
Day 1 – AdWords 301: Advanced Optimisation Techniques, is designed for individuals who have graduated from the AdWords 101 and 201 courses or have equivalent experience. It focuses on advanced optimizations that can be used to drive more profit from campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer.
Day 2 – AdWords 302: Advanced Conversion Optimisation, follows on from 301 and focuses on both advanced measurement and increasing success through conversion tracking, ROI analysis and advanced bidding strategies. It also explores the benefits of testing particular elements of online advertising campaigns and gives actionable advice on how to devise and conduct strategic tests.
Day 3 – AdWords 101: Introduction to Paid Search Management, is a one day Google AdWords training course aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.
Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, is aimed at an audience similar to that of the AdWords 101 course, but is for those who require Google AdWords training to give a deeper appreciation of the product’s many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.
After successful completion of Day 1 – Analytics 101: Introduction and User Training, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.
After successful completion of Day 2 – Analytics 201: Advanced Analysis and Measurement – 1, students following this Google Analytics Training will be able to understand how the product can be used to improve website performance.
After successful completion of Day 3 – Analytics 202: Advanced Analysis and Measurement – 2, students following this Google Analytics Training will be able to understand how the product can be used at the next level to improve performance relating to the areas of organic search, paid search and social media.
After successful completion of Day 4 – Analytics 301: Advanced Tracking and Technical Implementations, students will be able to implement and configure Google Analytics for all but the most complicated of websites.
After successful completion of Day 1 – AdWords 301: Advanced Optimisation Techniques, students participating in this Google AdWords training course will understand how to make use of the more advanced tools and optimisation techniques available within Google AdWords. This will help to drive more profit from campaigns.
After successful completion of Day 2 – AdWords 302: Advanced Conversion Optimisation, students will know how to measure their campaigns' conversion effectively and usethe knowledge to develop more effective bidding strategies. Students will also understand how to fine tune campaigns through effective, measurable split testing techniques and campaign analysis.
After successful completion of Day 3 – AdWords 101: Introduction to Paid Search Management, students will have planned their first campaign and learned step-by-step how to set up and manage it in a cost effective way. They will be familiar navigating around the interface, know how to build and develop effective keyword lists, and understand how to track and measure performance at all levels so that they can go on to optimise their campaigns in the future.
After successful completion of Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, students will be able to manage, optimise and develop more sophisticated Google AdWords campaigns. They will know how to refine and improve their keyword lists, diagnose problems and how to set up effective remarketing campaigns on the Google Display Network.
The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.
Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.
Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.
Please contact the instructors directly (see below) or, for sales information, call
+44 (0)33 0808 0010.
Matt Trimmer +44 (0)7786 930 032
Sharron Lonsdale +44 (0)20 8487 7907
Feel free to contact us now to discuss your requirements.
Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select ‘Order Now’. All our public training courses can then be paid for by credit card using Google Checkout, or payment by invoice may be requested.
Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.
Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. We run private, on-site Google Analytics workshops virtually every week.
Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.
Feel free to contact us now to discuss your requirements.
What did previous attendees think*?
Were your objectives met?
95% Said "Yes, all" or "Yes most"
Overall, how did you rate the course?
97% Said "Excellent" or "Good"
Overall, how did you rate the tutor?
99% Said "Excellent" or "Good"
Overall how did you rate the theoretical content of the training?
96% Said "Excellent" or "Good"
Overall how did you rate the technical content of the training?
93% Said "Excellent" or "Good"
Overall how did you rate the marketing content of the training?
88% Said "Excellent" or "Good"
Overall how did you rate the pace of the training?
75% Said "About Right"
Would you recommend the training to peers in other organisations?
98% Said "Yes"
*Results of our public and on-site workshop survey of 80 attendees.
ivantage provides open, public; on-site, private; on-line, on-demand and on-line, tutored training in all aspects of digital and Internet marketing for digital professionals.
In class, on-site or online your chosen course is always in depth, in detail and delivered by practitioners.
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