Grow your e-commerce website globally
Date and time
Location
Connections - Trafalgar Square
8 Northumberland Avenue WC2N 5BY United KingdomRefund Policy
Description
According to Accenture, “global cross-border e-commerce will soar to $1 trillion in 2020” (up from $230 billion last year) and will count “nearly 30% of all e-commerce sales”. This presents a great opportunity for UK businesses.
Join this workshop and find out how you can sell internationally
How to localise your e-commerce website for another country
Learn top tips and pitfalls to avoid. Learn how to make your website visible internationally.
How to test an overseas market without spending a fortune?
Learn how to get more traffic to your website right away. Learn an easy way to test new international markets and how to increase the number of sales or leads you get from your website.
How to protect your trademark and intellectual property in international markets?
It can be difficult to know how to prioritise your international IP protection given that it is too expensive to register your domain name and trade mark in every territory. So, it's essential to be strategic.
Who should attend?
Business owners, business development managers who are looking to grow their business and frustrated by the lack of growth in the domestic market.
Companies who are looking to grow their business globally and sell more of their products and services to international customers.
The Programme
09:00 Registration
09:30 - 10:10 How to localise your e-commerce website - Levent Yildizgoren
10:10 - 10:40 How to test new markets using online psychology and Adwords - David Miles
10:40 - 11:00 Break
11:00 - 11:40 How to be strategic when protecting your brand globally - Shireen Smith
11:40 - 12:00 Q & A / Close
Speaker Profiles
Levent Yildizgoren
Levent is the Managing Director of TTC wetranslate Ltd, a company that provides translations in over 100 languages. TTC has customers based around the globe and 40% of TTC’s revenue comes from global customers.
David Miles
David Miles is a digital marketing consultant, trainer, and published author. He is the Managing Director of Business Training Made Simple, which provides practical and affordable training.
Shireen Smith
Shireen Smith is an intellectual property lawyer with over 25 years of extensive practical experience in IP and technology law and published author. Shireen is a “lawyer for the digital world” who understands the practical aspects of branding, software, online marketing and media.
Hosted by TTC wetranslate Ltd in partnership with Ready to supply the City Programme
Organised by
If you’re trying to reach an international audience you really need to compete on their playing field. There are millions of websites in Chinese – if yours is only in English what are your chances of doing business with China?
The danger of automated translation online is that, however good the translation tool, it doesn’t take account of phrases that are well-known in English, but mean little or nothing when translated.